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Extreme Reach Expands Executive Team with Hire of Long-time Advisor Gaurav Agarwal in Role of Corporate Development Officer

Co-founder & Partner at Rockdale Partners brings extensive experience guiding corporate strategies for companies in media & technology

New York, NY – October 9, 2018 – Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, today announced that former advisor, Gaurav Agarwal, has joined the company as Corporate Development Officer. In this newly-created position, Gaurav is charged with developing and executing key strategic initiatives, fostering partnerships with industry players and incubating and nurturing new growth opportunities. Based in Los Angeles, he will also focus on forging additional relationships with the technology and entertainment communities.

Gaurav was formerly Co-founder and Partner at financial advisory firm Rockdale Partners where he specialized in advising media and technology companies in their merger and acquisition and critical transaction activities. He has served as an advisor to Extreme Reach since 2012 and his counsel was fundamental to the success of the company’s acquisitions of both the TV advertising business of Digital Generation in February 2014 and Talent Partners in June 2015. Prior to Rockdale Partners, he served as a Principal at Berenson & Company, with responsibilities across all areas of the firm’s investment banking activities.

“As we build the road map to Extreme Reach’s future, I’m delighted that Gaurav has joined our team to help drive our growth,” said Tim Conley, CEO of Extreme Reach. “Having worked by his side for years, I’m confident that Gaurav’s vast knowledge, experience and ties with industry and financial community leaders will accelerate our journey on the path to a successful future.”

“The media industry is dynamic and ever-evolving and market innovations are what it takes to manage and thrive in such an environment,” said Gaurav. “Through my long relationship with Extreme Reach, I’ve seen first-hand how the technologies and services the company builds contribute to the efficiency and success of all the players in the entire advertising ecosystem and I’m excited to contribute my expertise to continuing that legacy.”

The addition of the Corporate Development Officer role underscores the company’s commitment to expanding its West Coast presence and builds on the growth of the senior leadership team throughout 2018. Matt Timothy was named Chief Revenue Officer in January. Tim Conley, a co-founder who had served as President since October 2017, became Chief Executive Officer in June. In addition, Jorge Martell and Jennifer Wambold were promoted to the roles of Chief Financial Officer and Chief Human Resources Officer, respectively.

About Extreme Reach

Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide.