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Recent Posts
3 Takeaways from CES 2019
CES offers a glimpse of a smart future and advises advertisers to stay wise to the shifts.
3 Tips About Local TV Advertising
While local TV ad spend in 2019 is expected to dip slightly from last year’s record levels, and digital continues to take dollars from both national and local TV, here are a few reasons why local TV remains a reliable campaign workhorse.
Continuing To Use a Model In Advertising After Expiration of the Original License May Cost Millions
The right of publicity claim of an ordinary person or a model, not even a celebrity, can cost many millions of dollars, and relying on litigation to establish a fair price is likely to be a poor option.