The keys to creative and media success today bear no resemblance to the past. But the “messy middle” of execution is stuck in it and holding brands back.
Consumers are hooked on social-sharing platforms, and businesses are growing ever more reliant on social data as a means of making both budgetary and strategic decisions. We take a look at what's happening in the social stratosphere.
Meet three London-based execs who will take on leadership roles in the expanded company.