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Marketers will have to stay abreast of all the changes that will continue to push advertising forward in a content everywhere world. Here's why.
CES offers a glimpse of a smart future and advises advertisers to stay wise to the shifts.
While local TV ad spend in 2019 is expected to dip slightly from last year’s record levels, and digital continues to take dollars from both national and local TV, here are a few reasons why local TV remains a reliable campaign workhorse.