Companies aim to tap increased marketer demand for CTV inventory.
The sheer volume of impressions served by Extreme Reach to the industry’s darling — CTV — continues to rise rapidly with a 3x increase over Q2 2020.
Agility means to move quickly and easily. It’s the “and easily” part that the industry must confront, says ER’s CMO, Melinda McLaughlin.
You’ll learn about long - and short - storage strategies that support reuse while balancing the need for rapid success.
With NFL season now officially in full swing, brands are getting into the spirit of the sport via new campaigns. Here’s what you need to know.
Marketers must understand the unique asset requirements for each region, different languages and how best to connect and share assets across global teams.