The new video campaign is a success! High fives all around. The bubbly is popped and everyone’s back is sore from all the patting. Then suddenly, it happens. Emails start hitting your inbox about rights issues on the web. Uh-oh.
Brands need the power of TV creative to work across all screens. But, despite best intentions, it’s hard to keep tabs on video ads as they travel through the web building brand love.
TRUST is a standard tag – a tiny piece of code that goes with the video asset. The tag pings our cloud database in real-time, from wherever your ads roam, and our dashboard shows you what you need to know.
Since we manage Talent & Rights compliance for about 90% of the world’s brands in our cloud platform, we are uniquely qualified to report on what’s running across every screen, all the time.
Standard impression tracker (referred to as a tag) travels with ad to video ad server and out to placements.
A ‘URL’ or ‘Video Embed Tag’ plays your perfect ad right from the Video Asset Cloud.
Maintain control and identify issues immediately.
At Extreme Reach, we exist to make our customers more successful.
The essential first step is enabling the industry to know almost instantly if video ads are running out of compliance so teams can react quickly to resolve issues before fines escalate.
Any advertiser, agency, ad server, trading desk, or publisher can use TRUST™ for free and receive basic reporting in real-time.
Easily tag video campaigns across all screens for free. Users get a real-time thumbs up or down for each ad.
For a small fee, TRUST Alert will notify the team of any issues as they occur and return robust details identifying the precise problem(s). This enables rapid resolution and minimizes the risk of fines.
When Extreme Reach’s video ad server is the gatekeeper, no TV or video ad leaves our house unless it’s cleared for take-off. That means no surprises and no fines.
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