Trust Tag™

Do you know where your ads are?

The new video campaign is a success! High fives all around. The bubbly is popped and everyone’s back is sore from all the patting. Then suddenly, it happens. Emails start hitting your inbox about rights issues on the web. Uh-oh.

No matter where you sit, TRUST from Extreme Reach keeps costly problems from raining on your parade or your next quarterly review.


Waste Hater

No line item expense escapes your steely gaze. Fees can’t hide in all that fine print. You live to root out wasteful spend and you hate surprises. If waste is your enemy, think of TRUST as your new bestie.

Smooth Operator

No matter how complex the ad tech machine gets you keep it all humming. You see gum in the works resulting in operational inefficiency and angry finance people. Be the WD-40®. Let TRUST keep all the moving parts running smoothly.

Rights Wrangler

That 3 pound book of rules and formulas doesn’t faze YOU. Your brain holds all that stuff like superglue in your pursuit of rights-wrangling perfection. Think of TRUST as the new perfect arrow in your talent rights quiver.

Tag Teamer

You come from totally different worlds: TV traffic & digital video ops. But you both roll up your sleeves — tattooed or otherwise — to get ads precisely where they’re supposed to go. With TRUST, you two finish each other’s sentences. Minus the techie acronyms.

Code Spotter

Tagging isn’t a game to you. Even before your first cup of coffee, you can spot a wonky code sequence in a blizzard of e-mails. Nothing goes out the digital door without your say-so. With TRUST, it’s easy to give the green light and spend your time on real problems.


You think everybody deserves a fair shake. You negotiate contracts into the wee hours of the night so everyone leaves the table satisfied. You want everyone to be BFFs. Which is why you should get to know TRUST.


Honestly, we’re not sure who you are. Maybe you have a role we haven’t thought of yet. Or you want to learn about the world of online talent rights compliance. See what TRUST can do for you and give us a nod down below to learn more.

Problem. Solution.

Millions of dollars are wasted every year on Talent & Rights penalties when ads move to digital screens.

TV ads rarely stay there anymore.


Brands need the power of TV creative to work across all screens. But, despite best intentions, it’s hard to keep tabs on video ads as they travel through the web building brand love.

The tag is lightweight, the power is heavyweight.


TRUST is a standard tag – a tiny piece of code that goes with the video asset. The tag pings our cloud database in real-time, from wherever your ads roam, and our dashboard shows you what you need to know.

It’s not about the tag, it’s about what it pings.


Since we manage Talent & Rights compliance for about 90% of the world’s brands in our cloud platform, we are uniquely qualified to report on what’s running across every screen, all the time.

Ads Land Everywhere Today

TRUST Tag™ Guarantees You’ll Never Lose Track of Them

Paid Advertising


Company Websites


Social Platforms


Standard impression tracker (referred to as a tag) travels with ad to video ad server and out to placements.

A ‘URL’ or ‘Video Embed Tag’ plays your perfect ad right from the Video Asset Cloud.
Maintain control and identify issues immediately.

TRUST is Free

Because we can’t sleep at night knowing millions of dollars are being wasted.

At Extreme Reach, we exist to make our customers more successful.

The essential first step is enabling the industry to know almost instantly if video ads are running out of compliance so teams can react quickly to resolve issues before fines escalate.

Any advertiser, agency, ad server, trading desk, or publisher can use TRUST™ for free and receive basic reporting in real-time.

If you need more, we can do more.


Easily tag video campaigns across all screens for free. Users get a real-time thumbs up or down for each ad.


For a small fee, TRUST Alert will notify the team of any issues as they occur and return robust details identifying the precise problem(s). This enables rapid resolution and minimizes the risk of fines.

TRUST Guarantee

When Extreme Reach’s video ad server is the gatekeeper, no TV or video ad leaves our house unless it’s cleared for take-off. That means no surprises and no fines.

The world of talent rights in one visual.

Keep tabs on the converging worlds of TV, Video and Talent. 

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