New York, NY – February 8, 2022 — TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags.
The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into TheViewPoint’s CTV monetization platform via Extreme Reach (ER) VAST tags for scale and to drive inventory sales. The certification ensures that ER VAST creatives can be integrated into any compatible video player on the market and provides full compatibility with advertisers’ solutions.
“At TheViewPoint we take care of our customers, so we got certified by Extreme Reach, the most trusted source for creative asset delivery to any screen, to ensure full technical connectivity between advertisers’ solutions and publishers’ inventory specifications. This certification is valid for 2 years and we can now guarantee that ER VAST tags work in a proper manner for publishers using TheViewPoint solutions and ads are delivered to every screen on time and in perfect quality,” said Daniel Elad, CSO at TheViewPoint.
VAST tags enable ad servers to use a standardized tag format across multiple publishers, allowing any ad server to deliver a video ad to any compatible player. This provides better transparency, safety, and ensures smooth video ad serving, and for audiences it means a more seamless ad viewing experience. Served by ER, tags also support impression pixel tracking from a wide variety of technology partners such as: Salesforce Audience Studio, iSpot.tv, Google Campaign Manager, Nielsen Marketing Effectiveness and more.
“We are delighted to welcome TheViewPoint to our robust and expanding group of ER VAST Certified companies that includes well known TV streaming services, DSPs and ad networks,” said Mary Vestewig, ER’s VP, Digital Account Management. “As CTV continues to grow, The ViewPoint is streamlining the ability of publishers to optimize opportunities for advertisers in exciting ways.”
“Being certified by Extreme Reach means taking another step in connecting the buy and sell sides of the ad delivery process and making the distribution of ad content more simple and efficient,” added Daniel Elad, CSO at TheViewPoint.
Extreme Reach’s certification will allow TheViewPoint to assist publishers through a straightforward integration process and set the inventory live in just a few hours to unlock monetization opportunities.
TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. TheViewPoint enables CTV publishers to unlock exclusive deals with demand partners. A broad set of programmatic tools, developed specifically for the connected TV environment, allow both publishers and advertisers to effectively upscale their businesses.
About Extreme Reach
Extreme Reach (ER) is the global leader in creative logistics. Its end-to-end technology platform moves creative at the speed of media, simplifying the activation and optimization of omnichannel campaigns for brands and agencies with unparalleled control, visibility and insights.
One global creative-to-media supply chain answers the challenges of a complex marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. The company’s groundbreaking solution integrates all forms of linear TV and non-linear video workflow seamlessly with talent payments and rights management. Now, brands and agencies can optimize campaigns as fast as consumer consumption shifts across linear TV, CTV, OTT, addressable TV, mobile, desktop, and video-on-demand.
Extreme Reach connects brand content with consumers across media types and markets, fully illuminating the marketing supply chain for a clear view of creative usage, waste, performance and ROI.
With the 2021 acquisition of Adstream, Extreme Reach operates in 140 countries and 45 languages, with 1,100 team members serving 90 of the top 100 global advertisers and enabling $150 billion in TV and video ad spend around the world. More than half a billion creative brand assets move through ER’s creative logistics platform.