Investment Alongside Gamut Capital Management to Accelerate Company’s Growth and Transformation
NEW YORK – June 14, 2023 – Extreme Reach, Inc. (“Extreme Reach,” “ER” or the “Company”) today announced that a fund managed by Ares Management’s Private Equity Group has agreed to make a significant strategic investment in Extreme Reach, in partnership with the Company’s management team and affiliates of Gamut Capital Management, L.P. (“Gamut”), its existing majority owner.
Extreme Reach, a leader in creative logistics, with strong client relationships that include 93 of the top 100 global advertisers, operates in 140 countries and enables $150 billion in TV and video ad spend globally.
Louisa Wong, Extreme Reach’s recently appointed Chief Executive Officer, commented, “Throughout the past decade, Extreme Reach has broadened its market footprint and enterprise capabilities via strategic acquisitions to ensure the Company is built not only for the present but for whatever tomorrow brings. Today, we remain tech-forward and human centric while leveraging artificial intelligence and automation to unlock additional value for our clients. Our fundamental goal to amplify the efficacy within the supply chain remains unchanged,” Wong continued. “We are singularly positioned to transform how teams launch, track and optimize campaigns across a complex landscape, and to provide efficiencies sought by advertisers, agencies, media partners, and measurement companies.”
Matt Underwood, a Partner in the Ares Private Equity Group said, “We look forward to partnering with Louisa, the team at Extreme Reach, and Gamut Capital to invest in a leading technology vendor in the global advertising industry. Given its strong roots in advertising delivery and infrastructure, Extreme Reach has a strong position in the market to create new products and services that help advertisers manage, distribute, and track video content across disparate media platforms. Alongside Gamut, our investment will help ER drive innovation to accelerate growth in creative asset management, end-to-end Saas workflow, digital video, and entertainment payroll solutions.”
“We welcome the Ares team as our new partners at Extreme Reach. Ares shares our vision for driving value through innovation and has an impressive history investing in industries undergoing transformation. We remain very enthusiastic about the future of Extreme Reach under Louisa’s leadership and look forward to working closely with Ares for years to come,” said Michael Kreger, Senior Partner of Gamut.
About Extreme Reach
Extreme Reach is the global leader in creative logistics. Its end-to-end technology platform moves creative at the speed of media, simplifying the activation and optimization of omnichannel campaigns for brands and agencies with unparalleled control, visibility, and insights. In addition, the Company offers a scaled and flexible platform to provide payroll management solutions for its clients and the broader entertainment ecosystem.
One global creative-to-media supply chain answers the challenges of a complex marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. The company’s groundbreaking solution integrates all forms of linear TV and non-linear video workflow seamlessly with talent payments and rights management. Now, brands and agencies can optimize campaigns as fast as consumer consumption shifts across linear TV, CTV, OTT, addressable TV, mobile, desktop, and video-on-demand.