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Extreme Reach appoints James Straker as Managing Director of SourceEcreative


Media Contacts:
Extreme Reach
Neil Kornstedt
Director of Communications
(206) 686-1059
[email protected]

Company continues to expand rapidly and attract top industry talent

NEEDHAM, MA, April 9, 2014 – Extreme Reach, Inc., the leading video platform for integrated TV and digital video advertising, announced today that James Straker has been appointed Managing Director of the company’s SourceEcreative service. SourceEcreative is the world’s leading commercial information and archival resource for ad agencies, production companies and advertisers.

In his new role, Straker will lead the Extreme Reach SourceEcreative teams to drive further industry adoption of the Company’s offerings. With 14 years experience at the Company, James will be transitioning from his role as Managing Director of international SourceEcreative business to overseeing global strategy, product and sales. He will relocate from the SourceEcreative London office to Boca Raton, site of the service’s headquarters.

“As Extreme Reach continues its rapid growth, SourceEcreative will play an important role in that expansion. It fits perfectly with our vision and strategic plans,” said Tim Conley, Chief Operating Officer of Extreme Reach. “James is going to play a key role in advancing SourceEcreative in ways that increase value for our clients and smartly integrate with our other advertising solutions. James is well suited to oversee this part of our business. He’s a forward thinker who’s exceptionally knowledgeable in the market segment and highly regarded in the advertising community. We’re very pleased to be adding him to our leadership team.”

“I’m excited to lead the SourceEcreative team at Extreme Reach and to develop the same type of strong relationships with the advertising community in the U.S. that I’ve cultivated across Europe,” said Straker. “We’re already focused on making the service better than ever, with a strong commitment to providing our clients with more insights and capabilities. Our regular member services, such as the Heads Of Production meetings and the Presents screenings, will continue unabated and the fantastic staff both here in the States and overseas remain in place. We look forward to what the rest of 2014 holds.”

Extreme Reach acquired SourceEcreative along with the TV business of Digital Generation, Inc. (DG, NASDAQ: DGIT) for $485 million in cash on February 7. SourceEcreative is the world’s leading commercial information and archival resource for ad agencies, production companies and advertisers. SourceEcreative provides subscribers around the world with an unparalleled wealth of data around TV commercials, music videos, branded content and viral videos.

About Extreme Reach
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV and all digital media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Over 9,000 advertisers and agencies look to Extreme Reach to connect and simplify their video advertising. The company is headquartered in Needham, Mass., and has offices in fourteen cities across the U.S., Canada and the United Kingdom. Extreme Reach is one of America’s 200 fastest growing private companies (#171, Inc. 500, 2013).