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Extreme Reach and Group IMD Announce Strategic Partnership to Globalize TV Commercial Distribution


Media Contacts:
Extreme Reach
Neil Kornstedt
Director of Communications
[email protected]

Creates the world’s largest video ad delivery service for television commercials

NEEDHAM, MA, May 28, 2014 – Extreme Reach, the leading provider of TV ad distribution services in North America, and Group IMD, the provider with the widest coverage of TV ad distribution internationally, today announced a global strategic partnership that creates the largest unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and deliver television commercials anywhere in the world through a single service.

This partnership and new service exist to meet the needs of global brands and their agencies. The service will provide clients with unparalleled reach, insight and control of their video advertising world.

    • Reach more TV broadcasters than any other service. This agreement is the first to link coverage of all of North America with comprehensive coverage across international markets, connecting clients to the largest worldwide network of TV broadcasters.


    • Uncover new insights with one consolidated look into extensive TV data. By aggregating global data, clients can more easily view ad history and usage rights with unprecedented transparency.


  • Connect campaigns worldwide for total brand protection. Execute more impactful video campaigns faster and more easily while helping agency partners eliminate silos, delays, errors and inefficiencies.

In addition, Extreme Reach and IMD will respond to global RFPs together and share best practices, technology and standards to bring further value to clients.

“Group IMD has established an impressive footprint and reputation internationally in digital delivery of TV commercials,” said John Roland, CEO of Extreme Reach. “As more and more of our clients are thinking globally, we’re very pleased to be able to help enable the seamless execution of ad campaigns on a worldwide scale. We have had an excellent relationship with IMD for many years and we both leverage similar cloud-based technologies, so we have a strong base to build upon.”

“Extreme Reach owns and operates the largest TV ad delivery network in North America,” said Simon Cox, CEO of Group IMD. “Our partnership will enable dramatic improvements in global workflows and will make it possible for clients around the world to easily execute their campaigns across every video media outlet working with a single service. Our companies share the same vision to power the world’s digital video advertising and have the same values making this a fundamentally strong partnership.”

About Extreme Reach
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, digital and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Thousands of advertisers and agencies, including nearly all of the Fortune 100, look to Extreme Reach to connect and simplify their video advertising. The company is headquartered in Needham, Mass., with offices in 15 cities across North America. Extreme Reach is one of America’s 200 fastest growing private companies (#171, Inc. 500, 2013).

About Group IMD
IMD specialises in operating platforms and services for advertisers, creative and media agencies, post-production houses, broadcasters and online publishers to deliver video advertising and manage complex campaign data in multiple territories more effectively.

The company operates video ad delivery networks in 30 countries across Asia, Australasia, Europe, the Middle East and Latin America. From China and Japan to Chile and Poland. Through its partners, including Extreme Reach in the USA and Canada, IMD delivers to over 100 countries. It is headquartered in Central London with over 180 employees in offices throughout the world.

IMD operates IMD Cloud a unique, entirely cloud-based platform. Many countries still deliver TV ads on tape. IMD Cloud puts IMD at the forefront of converting these countries to online delivery. And IMD Cloud’s workflow and auto QC capabilities bring new efficiencies to video ad delivery.

For more information, visit the IMD website: