Powering Unstoppable Ad Creative
XR’s ad platform helps global brands manage all aspects of their ad creative, from talent payments and rights to ad delivery, so every ad lands how and where it should.


Optimize Ad Ops, Unleash Killer Creative
XR’s platform and metadata unify the advertising operations systems and workflows that move ad creative from post-production to playout, so brands can stay focused on making killer content, confident it’s compliant and landing on the right screens at the right time.
Control
Take full command of your creative process.
Connect
Connect your entire creative ecosystem.
Analyze
Turn data into insights to drive smarter decisions.
The Ultimate Platform for Creative Management & Operations
We’re building a world where brands have the confidence of complete creative control.
Discover how XR streamlines creative operations and maximizes impact for brands, agencies, publishers and studios worldwide.
One Platform. Total Control.
Manage, optimize and scale your entire creative workflow—all from one powerful platform.

The Command Center of Creative Operations
Centralized asset library for content discovery, visibility and governance
Global rights management to minimize brand risk
Creative identification and metadata tagging for seamless tracking, searchability and control
Creative Perfection— Delivered Everywhere
Omnichannel distribution to 50K+ media endpoints across 140 countries
Trusted ad delivery across TV, CTV, digital, radio, OOH, print and more
Built-in trafficking, transcoding and format adaptation to ensure quality and compliance


Precise & Compliant Production Payroll
Production payroll management for advertising and entertainment industries
Talent and crew payments for film, TV, advertising and events
Production accounting and residuals payments engine
Vendor payments for photo studios, editorial houses and music licenses
AI-powered Creative Analysis at Scale
Creative impact analysis to maximize resonance and effectiveness
Production efficiency insights to boost asset utilization and reduce waste
Brand compliance signals to protect creative integrity and activate risk controls

From idea to impact, XR powers content for the world’s biggest brands
















Unlock the Future with XR's Creative Technology Platform
