The upfront system was originally designed to help ad buyers make advance commitments for the upcoming TV season. But in an era of multi-screen, multi-platform entertainment, focusing just on TV [...]
Social video advertising is the perfect complement to TV ads during the big game.
Spoiler Alert: A simple solution exists right now and everyone wins.
Game day isn't only about the action on big screens in our living rooms. Smart advertisers know that both TV and video advertising play a role in capturing consumer interest on Super Bowl Sunday [...]
Video and TV advertising are a powerful combination for brand campaigns. Three new stats demonstrate that their convergence is increasing and providing advertisers with the benefits of scale and [...]