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TV and Video advertising are simultaneously rivals for revenue and powerful complements to one another. How have each of these channels matured, separately and together, and what can each learn [...]

We recently took a deep dive into the topic of programmatic advertising, offering insight into how technology and data-driven approaches are changing – and enhancing — the way advertisers [...]

For the past few years, many advertising observers have suggested that TV ad spending was on the decline. Advertising companies like Facebook and Google were moving aggressively to capture more [...]

As digital video advertising continues to grow, there are important lessons to be learned from linear television. Here are three things the video industry needs to focus on.

Six months ago I joined Extreme Reach feeling like a CMO in a candy store! Here’s why: First, the company is pioneering and fearless and full of great people who are dedicated, smart and [...]

Hello!  If you know Extreme Reach, we expect you’ll find our new website to be a welcome surprise. If you don’t yet know us, we invite you to take a look around and see how we can [...]

The NCAA has specific rules about amateur athletes being paid to appear in commercials. Advertisers need to ensure those athletes understand the rules.

What happens when an HD Ad is seen on an SD TV? Millions are still watching TV in Standard Definition (SD). Here's what advertisers need to know.

The NCAA has specific rules about amateur athletes being paid to appear in commercials. Advertisers need to ensure those athletes understand the rules.

John Roland, CEO of Extreme Reach, has been tapped to give a special presentation at TV of Tomorrow’s 10th Anniversary show, June 7th in San Francisco.