The Fundamentals of Managing Talent and Rights in Video Advertising

By Sandy Drayton  | 

Check out our one-hour webinar to understand the fundamentals of Talent & Rights Management!

Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why?

Contracts for actors and musicians, seen or heard in commercial spots, can be very complex and difficult to track for multi-screen campaigns. But it doesn’t have to be that way.

Courtney Allen, ER’s Director of Learning and Chair of the DEI Committee, and Michael Snow, Director of Product Marketing, share insights on just how easy it is to simplify the process and mitigate risk by fully integrating Talent & Rights data into the marketing team’s natural workflow.

In this webinar you’ll learn about:

  • Union vs non-union Talent rules and penalties
  • Residuals, holding periods, completion reports
  • Ensuring essential compliance on every screen
  • Increasing ROI on video productions

View the video at your convenience to see how you can save time, money and gain much needed control in the talent & rights workflow. Visit our website to learn more about the benefits of ad serving with Extreme Reach. 

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