Consumer interest in mobile video is surging. The numbers are staggering: Zenith media predicts consumers will watch 29 minutes of video each day on their smartphones and tablets in 2017, and eMarketer reports that teenage mobile consumption is even higher, with the group expected to spend more than three hours per day watching video on their smartphones. The consumer shift to mobile has caught the attention of the advertising industry. 2016 ad spending numbers from PWC and the IAB indicate that mobile ads – display and video — now account for more than half of all digital ad spend in the US.
With so much consumer attention and ad investment flowing into the mobile space, how can advertisers optimize their ad budgets and buying strategies for today’s mobile reality? What does a great mobile video strategy look like? What kinds of industry-wide mobile video trends are likely to impact campaigns in the near future? With these questions in mind we present Issue #3 of Altogether Current, Understanding the Growth of Mobile Video. You’ll find answers to an array of questions, including:
Mobile will play a dominant role in the future of TV and video advertising. Read on for insight into how advertisers can make smart, informed decisions about reaching audiences in this space.