How DAM Teams Can Manage Marketing Video Assets

By Michael Snow  | 

Don’t miss our 20 minute Tech Lab session from the Henry Stewart Festival of DAM to learn how digital asset management teams can manage marketing video assets while balancing online vs. nearline vs. offline needs.

Large video libraries are becoming the norm in many industries as marketers pivot to a video-heavy stream across multiple platforms with shorter delivery cycles. To maintain the visibility of an expansive library, managers must organize and control increasing amounts of video in many forms – from raw footage and components to work-in-progress and finished spots. 

Brian Vasoff, ER’s VP, Product I Asset Management, shares new insights for using workflow to enhance collaboration between creative producers and DAM administrators. You’ll learn about long – and short – storage strategies that support reuse while balancing the need for rapid success. 

In this session, Brian also shares tips for enabling easy access and findability and for alleviating the burden on users for:

  • Tagging
  • Security
  • Rights Management
  • Transcoding
  • Delivery

View the recording at your convenience and visit our website to learn more about ER’s centralized creative asset management platform built specifically for brand marketers and their agency partners who create and launch video campaigns across a complex global media landscape.

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