Extreme Reach Releases Q3 2017 Video Benchmarks
By Sandy Drayton |
Mobile video ad impressions increased significantly over Q3 2016 showing a steady quarter-by-quarter rise.
Video advertising is on pace for a record-breaking year in 2017. Industry research sources like Zenith expect video ad spend to increase by 18% compared to last year. This also comes on the heels of a May 2017 study by the IAB and Advertiser Perceptions, which found that marketers increased their average budget for video by 67% between 2015 and 2017.
Our quarterly video benchmarks, based on 3rd party video ad serving data from the Extreme Reach Platform, provide insight into how video ads are performing for leading brands across multiple verticals.
Key highlights of Q3 Video Benchmarks:
You’ll find these data points and more in our full video benchmarks report. We invite you to read on and get in touch if you’d like to know more about partnering with Extreme Reach for video campaigns across every screen, along with our deep expertise in video ad analytics.