At Extreme Reach, we’ve always believed in the power of advertising to connect with diverse audiences. Our commitment to inclusivity and accessibility has been unwavering, and we want to share our journey in France and the importance of being part of the change.
Promoting Accessibility for All
For many years, we’ve been at the forefront of the movement to make advertising accessible to the deaf and hard-of-hearing community in France, comprising nearly 7 million individuals. In those years, we’ve been a trusted partner for brands and agencies, helping them add subtitles and audio descriptions to their advertising content in France and beyond.
Our mission is simple: to ensure that everyone, regardless of their hearing abilities, can enjoy and engage with advertising like they would watch any other content on screen. We firmly believe that advertising should be a medium that connects with all audiences, leaving no one behind.
Simplicity and Affordability: Key Drivers of Change
We’ve been advocates of demonstrating that inclusivity doesn’t have to be complex or expensive. In fact, we’ve actively supported initiatives to showcase how easy and cost-effective it can be to embrace responsible practices, such as subtitling TV spots.
Back in 2016, we collaborated with the AACC (Association of Communication Consulting Agencies), the UDA (Union of Advertisers), TITRA, and broadcasters to champion accessibility. The message was clear: making advertising accessible is not just a moral imperative; it’s a practical and straightforward step that benefits both brands and their audiences.
Joining Forces for a More Inclusive Future
In 2023, despite the progress made, advertising messages still fall short in accessibility. Even today, adding subtitles can get overlooked, leaving a significant portion of the population excluded from the conversation.
This is why we wholeheartedly support M6 Publicité’s initiative to drive change. By mobilizing and re-sensitizing French advertisers to the importance of accessible advertising, we take a significant step towards a more inclusive future.
At Extreme Reach, we believe inclusivity and accessibility are not optional extras but fundamental aspects of responsible advertising. We remain committed to working alongside industry leaders and organizations to make advertising a space where every voice is heard and every message is understood.
Join us in this journey towards a more inclusive advertising landscape. Let’s create content that truly resonates with everyone. Together, we can break the barriers and make a difference.