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Creative Logistics: Harnessing Creative Data For Greater ROI In Omnichannel Marketing

Seamless campaign activation and management of creative assets is more important than ever in today’s complex media landscape.

Andy Hopkinson, ER’s Strategic Director, shares best practices for marketers, their agencies and regional partners worldwide, that give brands a complete view of their data for greater ROI in today’s omnichannel world.

In this presentation from Advertising Week Europe, the following questions will be answered: 

  • Why does campaign activation remain far more complex than most people realize?
  • How can managing creative assets in a centralized platform benefit marketers and their agencies and partners?
  • What can marketers do to assess the true ROI of cross screen campaigns?

Explore the benefits of activating campaigns in one end-to-end omnichannel platform. 

Contact us to learn more about how ER can fuel your success with forward-looking tools that eliminate the workflow friction in cross screen campaign execution.