Coronavirus Update from ER’s CEO, Tim Conley

By Jeanine Guzman  | 

At Extreme Reach, like all of you, we are closely monitoring developments related to COVID-19 and responding nimbly to the fast-changing situation to ensure the safety of our team members and uninterrupted services for all of our clients. Business Continuity has always been a key focus for us at ER.

We want to assure you that ER’s AdBridge™ platform will not be impacted and the way you work with us will not change. Because AdBridge runs in a secure cloud services platform, it can be managed from any location. Similarly, users can access AdBridge from anywhere they may be. A few important details:

  • There will be no changes to the way users will interact with AdBridge.
  • Our technologies are cloud-based and fully redundant.
  • Our entire Engineering team is able to work remotely, which means that monitoring, managing and servicing any issues that may arise will continue without interruption.
  • Our IT team performs regular Disaster Preparedness & Recovery tests throughout the year.
  • Client and vendor requests for troubleshooting service from Extreme Reach will be addressed as always, without interruption.
  • There will be no interruption in service for our support phone line, as the team is equipped to respond to all queries remotely.
  • Our managed services will all operate as usual, including digital ad serving support, linear TV delivery, Talent, Traffic and Clearance services.

Regardless of location, our service and support teams are able to work without disruption to you. The FAQ below includes answers to additional questions that we hope will be useful. Should you have any questions not addressed there, please reach out to your regular contacts at ER. We’ll continue to keep you informed as we move through this unusual time.

Stay well,

Tim Conley, CEO

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FAQs

In anticipation of questions from clients and vendors related to COVID-19, we have prepared an FAQ about Extreme Reach’s readiness in the event that any regions of the U.S. experience a widespread community transmission.

What is your plan for keeping your specific application/system running if we have a widespread community transmission?

Our AdBridge platform would not be impacted. Our entire Engineering team is able to work remotely, which means that monitoring, managing and servicing any issues that may arise would continue without interruption.

Because AdBridge runs in a secure cloud services platform, we are effectively always managing the system remotely.

In addition, our technologies are fully redundant, which gives us multiple back ups.

In-office work functions are being reviewed to ensure business continuity in the event of quarantine.

Will there be any changes to the way users interact with the platform?

There will be no changes to the way users will interact with AdBridge.

Are plans in place to troubleshoot applications/systems if they go down?

Yes. Our team of Engineers, who are fully able to work remotely, will monitor, manage and service any issues that may arise.

Will our requests for troubleshooting service still be addressed in the same manner?

Yes. Client and vendor requests for troubleshooting service from Extreme Reach will be addressed in the same manner.

There will be no interruption in service for our support phone line and email interaction, as the team is equipped to respond to all queries remotely. Client support remains available 24 hours per day, seven days per week.

Will clients still be able to upload spots for trafficking and clearance?

Yes. It is business as usual.

Will the ER team be available to support clients with ongoing managed service?

There will be no interruption in our managed services, including digital ad serving support, linear TV delivery, Talent, Traffic and Clearance service.

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