New technology is one of the most important factors that will determine the growth of this futuristic means of ad buying.
YouTube’s new six-second video ad format is designed to be a complement to 15- and 30-second spots. Here are a few key takeaways for marketers.
Serious flaws in workflow slow the activation of video ad campaigns, but it's a problem that's easily solved with a simple change.
TV and Video advertising are simultaneously rivals for revenue and powerful complements to one another. How have each of these channels matured, separately and together, and what can each learn [...]
Geico's novel approach to the :15-second pre-roll video ad format is creative reinvention at its best.
The upfront system was originally designed to help ad buyers make advance commitments for the upcoming TV season. But in an era of multi-screen, multi-platform entertainment, focusing just on TV [...]