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Three tips for navigating mobile video advertising based on new research showing a surge in smartphone web traffic.

Workflow is one of a handful of challenges holding back the video advertising industry. Understand why the IAB identifies it as a key issue.

Zenith’s latest ad spending forecast predicts an 18% jump in US spending on video. Three key factors are contributing to strong investment in video ads among US marketers.

Advertisers are taking notice and incorporating the new format into their mobile video campaigns. Here are four key points about this increasingly popular ad format.

The size and scale of these two behemoths could have big implications for how TV and digital ads are bought, sold and measured.

Here's how geo-targeting helps advertisers make their campaigns more compelling and effective.

While currently a small segment of today’s TV ad landscape, addressable TV is growing. Here's why.

Three thoughts for advertisers as SVOD services gain greater adoption.

A look at what's ahead for retail marketers in the coming year.

Three trends to expect from CPG advertisers this year.