Ad Spending Trends in the Retail Sector
A look at what's ahead for retail marketers in the coming year.
Ad Spending Trends in the CPG Sector
Three trends to expect from CPG advertisers this year.
What the IAB’s Mobile App Standards Tell Us About the Evolution of Advertising
MRAID 3.0 offers new tools to measure viewability and more for mobile in-app advertising
Consumers Are Spending 19% More Time Watching Video Ads
Extreme Reach Q2 2017 Video Benchmarks show dramatic improvement in viewability, completion and time spent metrics for video ads.
Three Lessons for Advertisers from Game of Thrones
What can White Walkers, Dragons & Seven Kingdoms teach advertisers?
What’s Ahead for Video Advertising?
The growth of video consumption will continue to bring big opportunities for video advertisers on all screens, especially mobile, says new research from Zenith.
Celebrating Creativity with 2017 Cannes Lion Winners
Cannes reminds us of the power of sight, sound and motion in advertising.
The End of Flash (and What It Means for Advertisers)
The transition to HTML5 brings more security and efficiency to the advertising ecosystem. That's good news for advertisers, publishers, agencies and consumers.
Ad Buying Trends in the Auto Industry
Auto companies spend more on advertising than any other industry. We take a look at the trends.
A P&G Update from Cannes
An Update on Procter and Gamble’s Push for Ad Industry Accountability