What Marketers Need to Know About Gen Z—the Big, Influential Group of Anti-millennialsAugust 14, 2018Here are a few take-aways from recent studies to help marketers better connect with Gen Z:
The Future of Voice Technology — and What It Means for AdvertisingAugust 7, 2018Here are three potential ways voice tech may complement advertisers' strategies in the future.
Extreme Reach Q2 2018 Video BenchmarksAugust 2, 2018Here is a preview of the most notable trends from our 2018 Q2 Video Benchmarks Report.
User Generated Content: The Risks and Rewards for AdvertisersJuly 31, 2018User generated content (UGC) has emerged as an increasingly critical component for marketers. But what are some of the risks and rewards?
How Will Artificial Intelligence Impact TV and Video Advertising?July 26, 2018Here are three potential opportunities for how AI will be used for ad formats like video advertising in the future.
Ad Spending Trends in Pharma and HealthcareJuly 24, 2018The pharmaceutical industry is evolving its digital ad strategies to better serve the on-demand expectations of its audiences.
What Advertisers Should Know About Instagram’s Newly Launched IGTVJuly 19, 2018Here are a few ways advertisers expect to capitalize on Instagram's IGTV in the near term.
3 Keys to the Convergence of TV and Video AdvertisingJuly 17, 2018A few ways advertisers can keep pushing for the industry to work together toward better unification going forward.
What the 2018 World Cup Tells Us About the State of AdvertisingJuly 12, 2018Here are three key lessons TV advertisers should keep in mind based on this year’s World Cup ad campaigns.
Three Tips for Building the Cross-Screen Ad Ecosystem of the FutureJuly 11, 2018Here are three takeaways from Bunker’s discussion with executives from Fox and Disney ABC Digital.
