Automated Content Recognition: A Technology to Turbo-charge Addressable TVApril 25, 2018 Here’s some background on ACR that may help advertisers as they consider making greater investments in addressable TV advertising.
Why Mobile is Becoming the New TVApril 20, 2018How might TV-like mobile experiences shift advertisers’ mobile strategies moving forward? Here are three opportunities.
An Introduction to Blockchain for AdvertisersApril 16, 2018Here’s an investigation into this rapidly-evolving innovation.
The Truth About Millennial TV HabitsApril 11, 2018TV, in fact, remains the staple of millennials’ video consumption diets. Here's why:
Lessons from March Madness for Scoring Big with Live TVApril 6, 2018Three reasons why March Madness is a slam-dunk for advertisers.
Understanding The Return of “Single Sponsor” TV ProgrammingApril 4, 2018What does Fox’s “Family Guy” experiment tell us about today’s fast-moving advertising environment? Here are three takeaways.
Brands: Go Forth and Invest More in MobileMarch 29, 2018Here are some developments heralding more mobile growth.
Setting the Stage for Six-Second SuccessMarch 28, 2018Here are some questions marketers should be asking themselves before incorporating six-second ads.
What YouTube’s Search-Based Targeting Tells Us About the State of TV and VideoMarch 23, 2018Three lessons advertisers can take away from YouTube’s recent announcement.
Advertising’s Awards Season Ends and Storytelling Gets the GoldMarch 21, 2018Our takeaway on the status of socially conscious ads.
