Streaming TV and media company Roku, has announced a new service for advertisers that allows them use the same style of demographic audience data for digital ad buys that they use with linear TV [...]
An industry-wide snapshot of how consumers engage with video ads.
Studies show that teenagers in the US are addicted to their smartphones. They love them so much, in fact, that according to recent research seven out of 10 teens spend more than three hours per [...]
P&G's outspoken brand leader shines a light on issues plaguing the advertising industry.
Live-focused digital streaming is poised to create powerful new opportunities for video advertisers.
Can TV bundles provide scale and reach for advertisers?
New technology is one of the most important factors that will determine the growth of this futuristic means of ad buying.
YouTube’s new six-second video ad format is designed to be a complement to 15- and 30-second spots. Here are a few key takeaways for marketers.
Serious flaws in workflow slow the activation of video ad campaigns, but it's a problem that's easily solved with a simple change.