Tis the Season for Video Innovation
Ad formats that stand out from the holiday fray, keep viewers’ attention and clinch transactions are especially critical this season and brands are rising to the challenge.
Growth in Video Is Pushing Digital Ad Spend to Record High
There’s plenty of good news for advertisers making big investments in digital in order to better reach consumers in a video everywhere world.
Marketers Should Be Courting the US Hispanic Market Now
Here’s how, according to a new eMarketer review of current research into the demographic.