Blog

We take a look at spending trends in the sector with a focus on research from eMarketer. Here’s what occurred in 2017 and what to expect through 2018 and beyond.

Here’s our rundown on a few steps marketers can take to maintain consumers’ faith in them in a post-Cambridge Analytica and pre-GDPR world.

The importance of the NewFronts is a clear sign of the increasing prominence of digital in the budgets and strategy decisions of today’s advertisers. Here are three big themes to keep in mind.

This big, thorny problem of video campaign activation is imminently solvable.

High-quality content means higher-quality ad opportunities. How should advertisers adapt?

What types of advertising trends are likely to dominate entertainment industry spending in 2018? Here are three themes keep in mind.

The new pairing of local TV content with OTT distribution is part of a growing trend for video and TV publishers. Three reasons why advertisers need to take a closer look:

Here’s some background on ACR that may help advertisers as they consider making greater investments in addressable TV advertising.

How might TV-like mobile experiences shift advertisers’ mobile strategies moving forward? Here are three opportunities.

Here’s an investigation into this rapidly-evolving innovation.