How Pro Leagues, Networks, and Advertisers Have Responded to a Very Different Year in Sports
Sports represent a massive part of popular culture, an escape from the mundane of the everyday, and one of the most popular remaining live broadcast events on linear TV.
Experiential Marketing in 2020
In response to the pandemic, marketers are staying local and going virtual to accomplish their experiential goals.
MAGNA Report Predicts an Advertising Comeback
The MAGNA report outlines how a resilience in digital media mitigated massive declines in the first half of 2020, and how by the end of the year, a reopened economy and increased consumption could almost stabilize the market.