The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices Our Q2 video benchmarks show that CTV has become the most

This article was written for the ANA Industry Insights blog and originally published on the ANA website. More than halfway through 2022, the world is still feeling the effects of global

It would be a mistake to dismiss them as “just kids.” Generation Alpha, the demographic born from 2010 to the present day (until 2025), is projected to be the largest

It’s hard to stand-out and rise above the dizzying array of ad tech solutions fighting for a piece of the global ad industry. This sector often plays pretty “loose” with

Marketers once feared that streaming would be the death of television advertising—but the opposite is now proving to be true. As more consumers turn to ad-supported connected TV (CTV) models,

It’s no secret that Gen Z members are characterized as being more diverse, digitally-savvy and ethically minded than previous generations. These attributes are important for marketers to consider, since this