Blog

Here are some of the partnerships that sparked those conversations and the ways they aim at giving advertisers new means of extracting additional value from TV campaigns.

2017 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend that shows no sign of slowing. Here are three reasons why:

Completion rates in Q1 reached new highs, fraud rates hit new lows and advertisers embraced 6-second ads. Learn more about our key findings.

Three themes to keep in mind from topics that shaped the conversation at the Upfronts.

Our partnership with IAS is an excellent complement to the robust measurement and reporting we provide at Extreme Reach. Here's why.

We take a look at spending trends in the sector with a focus on research from eMarketer. Here’s what occurred in 2017 and what to expect through 2018 and beyond.

Here’s our rundown on a few steps marketers can take to maintain consumers’ faith in them in a post-Cambridge Analytica and pre-GDPR world.

The importance of the NewFronts is a clear sign of the increasing prominence of digital in the budgets and strategy decisions of today’s advertisers. Here are three big themes to keep in mind.

This big, thorny problem of video campaign activation is imminently solvable.

High-quality content means higher-quality ad opportunities. How should advertisers adapt?