Digital media consumption is continuing its meteoric rise, driven by users seeking connection and entertainment options in a pandemic-altered world. It therefore follows that advertising revenue is likewise increasing in

It’s a fun time to be in the business of making alcohol. Craft beer breweries have experienced a years-long surge in popularity, with domestic sales representing 24 percent of the

Every year, marketers eagerly anticipate the Interactive Advertising Bureau’s (IAB) NewFronts event, which unites thousands of brands, agencies and media buyers at the world’s largest digital-content marketplace. This year’s hybrid

Although marketers can measure success and business outcomes more effectively today than ever before, it’s gotten WAY more complicated to launch video ad campaigns.  That’s exactly why it’s important for

Here are some of the latest approaches marketers are using to reach both important demographics.

More brands are now addressing larger swaths of minority consumers with campaigns focused on equity and inclusion. Here’s a look at some of those initiatives.