Today’s grocery aisles and drugstore shelves are packed with products boasting “eco-friendly” or “fair trade” labels, which reflect a growing consumer preference to buy ethically sourced items. In fact, a

The digital video industry is thriving, according to a report from eMarketer/Insider Intelligence, focused on video forecasts and trends in Q1. After overcoming hurdles last year, including intense competition among

Intro:The British Arrows is a renowned organization based in the UK that, for more than 4 decades, has celebrated and championed the best of British advertising and production. Their annual

The youngest Gen Zers are still navigating high school as 16-year-olds, while older members of the demographic have hit their mid-20s and are delving into careers. Either way, marketers should

Influencer marketing informally began during the early days of social media. The collaboration between online personalities and brands has formalized over the last five years, as it has seen an

Addressable TV lets marketers deliver different video ads to different households that are watching the same program, based on consumers’ specific interests, habits and demographics. The results of this relatively