Skittles’ Super Bowl Play Book Scores Another Touchdown
"Skittles Commercial: The Broadway Musical" made its debut in a whirlwind tour encompassing one city, one stage and one single performance on Super Bowl Sunday.
In New Media Environment, Everybody’s Got Game
Here are a few reasons advertisers should be eyeing the market with interest and intent.
How Do Consumers Respond to No-Skip Video Ads?
Here are a few points that Kantar and GroupM executives emphasized as critical for getting the most brand impact out of digital video ads.