The transition to HTML5 brings more security and efficiency to the advertising ecosystem. That's good news for advertisers, publishers, agencies and consumers.
The rise of mobile advertising brings new opportunities for more ad innovation, impactful creative and greater reach.
An industry-wide snapshot of how consumers engage with video ads.
Game day isn't only about the action on big screens in our living rooms. Smart advertisers know that both TV and video advertising play a role in capturing consumer interest on Super Bowl Sunday [...]
Metrics for Video ads served by Extreme Reach Q1-Q3 of 2016 reveal key trends in the industry.
A look into which screens are most effective for video advertising: desktop computer, smart phone, tablet or connected TV.
Digital video ads can be bought directly from premium publishers or indirectly through vendors that aggregate ad space from a range of different publishers. What's the difference? How do [...]