Why Advertisers use Adstream
Ads are everywhere. They’re in our streets, on our TVs, magazines, radios, smartphones, computers, and basically anywhere we focus our attention.
In fact, today’s campaigns contain hundreds -if not thousands- of ads made for different audiences, platforms and locations.
For the people making them, the job keeps getting bigger. Not only do these ads need to be thought-up and produced, but distributed to lots of different places. That’s where Adstream comes in.
Think of Adstream like a fulfilment centre, where you can package and deliver ads to over 55,000 different media destinations in 145 countries, including:
- TV channels
- Radio stations
- Outdoor signs
- Online TV streams
- Music services
- …and cinemas
It’s sort of like WeTransfer… except it’s already connected to where your ads need to go, and cleverly adjusts then to suit your recipient’s needs. Some know this as transcoding and auto QC(Quality check) but we just call it magic.
Creating a great ad campaign is like running a successful restaurant, you need smart plans, expert suppliers, high quality materials, a great team and clear communication to make it happen. Adstream brings all of these things together in one place.
Teams use Adstream to:
- share files
- work with clients/suppliers
- manage approvals
- …and communicate creative feedback
All without ever needing to switch applications. This means no silos and more time spent creating delicious food great ads. Plus, it makes quick work of big creative files (like 4k), so no more waiting around for things to upload/download or buffer. But take that coffee break anyway, you deserve it!
Keeping everything together has other benefits too, like being able to seamlessly deliver finished work, see where it all went, and know whether those expensive productions really made it in front of your customers (you’d be surprised how often they don’t).
Plus, we saw that annoyingly-large chart of marketing technologies and built an API to let you connect with any of them.
Adstream also helps media companies to receive, manage and schedule ads, which you can learn more about here.
Adstream for Media
The changes experienced by advertisers over recent years are much of the time driven by the media, who are constantly exploring and offering new advertising products to fund their programming. The result of these new products is most often more relevant ads for their audiences and more impactful advertising for brands, but they also create complexity on the media end.
Modern media companies now have many different ad offerings, all requiring something different from the advertisers, and a different process for deploying. For this reason, we created two products that are now used by many of the largest television and publishing providers around the world.
When we began, media companies were overwhelmed by the sheer number of ads coming into their systems from all sorts of advertisers, mostly in incompatible formats. When Adstream started fixing these ads and delivering them digitally a big chunk of this problem was solved, but it didn’t address the scale issue.
Ad Inbox got its name because it works a lot like email. Instead of having files being dropped into FTPs at all hours of the day and often right up against their deadline, media outlets aspired to know what was coming, when it arrived and what happened with it. That’s why we created Ad Inbox, which now makes the lives tens of thousands of media companies slightly less stressful.
As media companies became more sophisticated in their advertising products they built out an entire stack of hardware and software to enable ads to be served. What they found was that these systems worked brilliantly once files were passed to them, but the act of receiving the ad from an advertiser and placing it into each of these systems, each with slightly different requirements was taking up a lot of time.
Adstream introduced Media Automator as a means of taking the manpower out of this process. It receives all of the ads, checks that they fit requirements and sends them right into any type of playout system, saving countless hours and ensuring complete accuracy.
Getting ads everywhere
During this time, we’ve been fortunate to have a front row seat from which we could watch the advertising industry evolve, and our internal mission has always been to make advertising simple and scalable, including whatever that may look like tomorrow.
Adstream started 15 years ago by giving advertisers in Australia a simpler way to send their ads to television stations. A decade and a half later we’re proud to have done this for almost every type of media in every part of the world, and what was once just TV ad delivery has grown into one of the advertising industry’s most popular SAAS solutions.
What Adstream will look like moving forward
It’s an exciting thing to see a company stand the test of time and improve its products continuously over many years. But doing so can sometimes result in a lack of cohesion. Recently it’s started to feel that way, and in recognising this, we spent the last few months studying how our customers use our products and the alternatives currently in the marketplace.
We looked at Adstream has changed the way they work, and how they’ve changed it to suit them. How they combine features, and which of these combinations were having the greatest positive impact. Interestingly, there were plenty of uses that we never expected or intended when we created the products.
Today we’re proud to share with you our latest improvement. It’s important to note upfront that this isn’t a change to Adstream products, but a way for everyone to experience the most powerful parts of Adstream, regardless of how big their organisation is. Customers using and enjoying their current Adstream packages will not be required to make any changes, but will of course be given the option.
Adstream for Advertisers
The solutions previously known as Projects, Library, Delivery and Analytics have been combined into two new products: Campaign Manager and Ad Delivery, each including aspects of the previous solutions.
Ad Delivery lets advertisers send ads to over 55,000 media destinations around the world including TV stations, magazines, newspapers, radio stations, outdoor signage and billboards, OTT (internet TV) stations, cinemas and more
It does this by providing a menu-style interface where advertisers can upload any type of file and select their destination. Adstream then checks for mistakes, adjusts the file to match the specifications required by the media destination (which are rarely the same between channels) and sends it to them. Because not all media destinations work the same system, we caution that the process may take 2 hours, but these days it usually happens within about 10 minutes.
Easy distribution starts with great planning. Campaign Manager is a place for small teams and world-class organisations to build ad campaigns easily and transparently. It does this by neatly organising large amounts of creative, whilst improving team and supplier communication, creative feedback and approval procedures.
Importantly, it’s also designed to make the distribution of these ads as quickly and easy as possible, with a direct connection to Ad Delivery.
Campaign Manager isn’t a Task Management or Digital Asset Management solution, but it applies functionality from both in catering to today’s advertising needs. It features unlimited file storage and all the required categorisation, tagging and search functionality. But it’s also been uniquely optimised to support common (and often troublesomely large) ad formats such as 4k and 8k video.