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ADWEEK: Microsoft One of Two “Most Effective” Super Bowl Ads

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Microsoft’s “We All Win” topped the list of “most effective” ads as noted in this article from Adweek .   Adstream proudly delivers ads for Microsoft on Super Bowl Sunday, and everyday!

“According to Unruly, which unveiled its list of ‘most effective’ ads based on its EQ score data made up of survey results from asking 500 viewers per ad what they felt an ‘intense’ response to, two tech brands topped the list. Unruly insights director Terence Scroope explained that the EQ score is derived from “composite metrics comprised of emotional impact, authenticity and purchase intent.”

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