Today, content flows to video screens everywhere which means… so do the ads. That’s great for consumers who can access what they want, wherever they are, but that may not be so great for your campaign, because it’s difficult to control usage once video ads have been scattered across the internet.
(Think, no internet rights or expired holding fees)
Brands need the power of TV creative to work across all video screens. But, despite best intentions, it’s hard to keep tabs on video ads as they travel through the web, making it extremely difficult to ensure compliance.
The Talent & Rights tag is a standard tag – a tiny piece of code that goes with the video asset. The tag pings our Ad Cloud in real-time, from wherever your ads roam, and our dashboard shows you what you need to know.
Since we manage Talent & Rights compliance for about 90% of the world’s brands, we are uniquely qualified to report on what’s running in compliance across every screen, all the time.
Standard impression tracker (referred to as a tag) travels with ad to video ad server and out to placements.
A ‘URL’ or ‘Video Embed Tag’ plays your perfect ad right from our Ad Cloud. Maintain control and identify issues immediately.
Any client that partners with Extreme Reach for Talent Management can utilize the Talent & Rights tag for FREE!
Track, Check, Know
Easily tag video campaigns across all screens for free. Users get a real-time thumbs up or down for each ad.
Rapid Issue Resolution
Receive detailed alerts right away. If there’s a compliance issue (no Internet rights, expired holding fee), you can act fast to resolve it.
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