Talent & Rights Management

Talent is woven into the fabric of everything we do at Extreme Reach.

For brands, agencies and production companies, we’ve wrapped integrated products and services together in one streamlined solution to support every phase of your ad’s lifecycle.

Extreme Reach provides all the tools and human support you need — from talent negotiations, estimating, advice and counsel, to traffic, clearance and distribution — we ensure unparalleled accuracy and world-class customer service.

We understand the increasing complexities of Talent & Rights management in today’s all-screen media landscape. Our goal, always, is to provide you with everything you need to be productive, efficient and, ultimately, precisely compliant no matter where ads play.

TV ads rarely stay there anymore.

Millions of dollars are wasted every year on Talent & Rights penalties when ads move to digital video screens.

Full Suite of Talent & Rights Products and Services

Talent Payroll

As the largest Employer of Record in the advertising industry, we cover all aspects of payroll for union and non-union talent regardless of location or currency, including taxes, workers’ comp and pension contributions. We keep your super stars happy, wherever they may be.

Business Affairs

Our deep and wide expertise spans the talent industry and so do our business affairs services. From casting, estimating, contract preparation and negotiation, advice and counsel, to over-scale guarantees and holding fee management, we’ve got you covered.

Global Rights Management

We cover creative assets all around the globe. Whatever the medium or market, we track, monitor and report on all rights negotiated and contracted for, including when they expire, ensuring you’re always compliant.


Simply put, our TV and Video services get your ads where they’re meant to be—no jams along the way. We specialize in total traffic control, from formatting and distribution to detailed reporting and asset storage. And when TV distribution, Video Ad Serving and Traffic are all managed in the Extreme Reach platform, no ad takes off from our Video Asset Cloud without a Talent & Rights thumbs-up.

Network Clearance

From concept to scripting, storyboard development to obtaining final clearance, we’re with you for each step of the process, expertly navigating the ever-changing standards on a local and global scale.

Music Licensing & Publishing

With the expertise needed to orchestrate the complex music industry, including researching, licensing, negotiating rights and royalties and publishing, we make things as easy as 5, 6, 7, 8.

Technology Built for Talent

Our streamlined single sign-on platform puts all the tools—and full control— at your fingertips. Access everything from estimating and e-voicing to holding fee management and traffic reports. Store all contracts and documents in your online job jacket to ensure that every detail for each project or commercial lives in one secure and always accessible place.

Production Tax Incentives

You imagine the ad creative and we’ll envision the most cost effective way to produce it. Our experts will guide you and your production partners in evaluating incentive locations and ensuring that available incentives are collected.

Latest Blog Posts Covering the World of Talent & Rights

Video Asset API for Guaranteed Compliance.

Ads live here, in every format required to play everywhere. And they are automatically tagged with a tracker for Talent & Rights compliance wherever they play.

Encourage your media team to learn about our Video Asset API today. When the ad lives in our Video Asset Cloud – with all its associated rights specifications, you can be sure it won’t leave our watch without a compliance thumbs up.

Keep tabs on the converging worlds of TV, Video and Talent. 

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