Website Talent and Crew Ad Serving and Analytics

Privacy Policy for Extreme Reach Ad Serving and Analytics

Extreme Reach respects your privacy and we are fully committed to protecting it

This policy applies only to information collected through the Extreme Reach Platform from ads served or tracked on other websites, and not to information collected through use of our public ExtremeReach.com website or other services.

Terms
  • Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve advertising on websites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page. A tag is a small piece of computer code that is run by a web browser.
  • Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another.
  • Personally Identifiable Information (PII) is information that can be used on its own or with other information to identify, contact, or locate an individual, or to identify an individual in context.
Information We Collect
  • From Advertisement Viewers: Beacons and cookies collect IP addresses and non-PII activity data and ad viewership information.
  • From Survey Respondents: All of the above, as well as any brand study related data that is voluntarily shared by the survey responder. None of this information is PII, but some (geographic location, age, etc.) has the potential to become PII if merged with other types of data.
  • Publicly shared information: We collect publicly shared information on social media platforms that directly relates to the advertisements and brands of our customers.

Extreme Reach does not serve ads in the EU and takes steps to ensure it does not collect data from residents in those countries.

How Collected Data Is Used
  • Extreme Reach tracks and logs conversion, click and viewing data from the websites on which we serve advertisements. This anonymous data is used to track general advertising impression and response activities, so our clients can understand which ad experiences are most relevant and resonant with audiences.
  • We generate advertising campaign analysis reports for our customers (advertisers and their agencies) using anonymized aggregated non-personally identifiable information.
  • We use cookies to determine, based on observed user activity around an advertising campaign, whether or not the consumer should be served a survey.
  • We use audience and brand lift survey responses to generate aggregated anonymized reports on the effectiveness of our clients’ advertising campaigns.
  • We use publicly available information found on social media platforms to report social sentiment to our customers regarding their advertisements and brands.
Information Disclosed to Outside Parties

We do not sell, trade, or otherwise transfer collected information to outside parties, except as discussed above for the limited purposes of Extreme Reach’s client services. We may also release collected information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

Children’s Online Privacy Protection Act Compliance (COPPA)

We have taken steps to avoid collection of any information from individuals under 13 years of age. During the onboarding process, web publishers notify Extreme Reach of any COPPA compliant sites or properties, and we flag those so as not to track or store any cookie-level data nor serve audience or brand-lift surveys. Video metrics such as impression, duration, and viewability are still reported, but lack demographic and geographic details.

Consumers may also take the extra precaution of following the opt-out procedures listed below.

EU Residents

Extreme Reach does not serve ads in the EU and takes steps to ensure it does not collect data from residents in those countries.

Changes to This Policy

Extreme Reach reserves the right to change, modify, add or remove portions of this Privacy Policy at any time without notice.

Opt-out

Consumers can opt-out to suspend data collection for the browser in question. The consumer’s Extreme Reach tracking cookie will be deleted from the consumer’s browser. An Extreme Reach opt-out cookie will be installed on the browser for the sole purpose of remembering and respecting the consumer’s opt-out status.

Please note that Extreme Reach will continue to record consumer activity around a campaign, such as impressions and clicks, even after opting out. Opting out suspends the storage of an Extreme Reach online  browser-associated consumer profile.

Click here to opt-out

last updated: May 18, 2018