Extreme Reach Strengthens Sales Team with Internal Promotion and New Hires

Sandy Drayton  | 

As VPs, Kevin Crummy and Erik Schear lead national sales team and accelerate industry adoption of AdBridge, ER’s Video-First Asset Management Platform

New York, NY – March 5, 2020 – Extreme Reach today announced that company veteran, Kevin Crummy, and long-time ad tech sales leader, Erik Schear, will lead the organization’s national sales team, both as Vice President of Sales, reporting to Chief Revenue Officer, Maegan Buckler. In addition, Allen Nelson has joined the team from Comcast AdDelivery as a Los Angeles-based sales director. These additions, and promotion, position the team to increase industry adoption of the full range of marketer and agency solutions that are integrated in AdBridge, the industry’s only end to end asset management platform.

Kevin Crummy joined ER in 2011 as regional sales manager, quickly growing his client list and identifying new areas of opportunity for the business. Since 2015 he has served as director of sales, managing a team and leading strategy for the political category, a rapidly growing vertical for the company. His keen sense for business development and client engagement have made him a respected and integral member of ER’s sales leadership team. Prior to Extreme Reach, Crummy spent eight years at Hula Media Exchange as an account executive and client services manager.

Erik Schear is an accomplished digital video sales executive with experience driving revenue growth for digital, startup, emerging, traditional and mature businesses. He was most recently vice president of sales at Eyeview, a video-focused ad tech company, where he spent eight years in increasingly senior sales roles and was instrumental in increasing revenue, raising venture capital, helping to build a positive company culture and managing a nationwide team. Prior to that, Schear held senior sales roles at Tremor Video over a period of five years. In addition to his leadership skills, he brings deep client relationships across a wide range of advertising categories.

Allen Nelson spent the last six years as sales lead for Comcast AdDelivery on the west coast. He is a known and respected leader in TV ad delivery and has spent his career in media and technology. Prior to Comcast, Nelson led the sales team for the western region at DG, where he spent eight years helping to grow the business.

“In Kevin and Erik we have two outstanding leaders whose experience and passion for client success will be central to making 2020 a year of tremendous growth at Extreme Reach,” said the company’s CRO, Maegan Buckler. “On the west coast, Allen is an excellent addition to our sales team with his long-standing contacts and deep industry knowledge. Marketers today are creating a greater number of creative assets than ever before, and no company is better equipped than ER to help marketing teams and their agencies manage the complexities of asset management throughout the entire lifecycle of every campaign.”

About Extreme Reach

Extreme Reach has revolutionized the way marketers and their agencies control the deployment of creative assets and how the media sources those ads to execute campaigns across the complex media landscape. The company’s creative asset management platform, AdBridge™, is built upon a decade of innovation—seamlessly integrating video ad serving, linear TV distribution, OTT/CTV delivery and Talent & Rights management together.

With over 13 million ad creative assets in its care, every path to any screen is built right inside with over 750 team members ensuring customer success. ER connects the buy and sell sides of the advertising ecosystem for the new way creative gets everywhere.

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