FOR IMMEDIATE RELEASE
Makovsky + Co.
Makovsky + Co.
Company Well-Positioned to Continue Aggressive Growth, Make Key Acquisitions
NEEDHAM, MA, January 12, 2012 – Extreme Reach, Inc., a leading provider of video advertising management, ad distribution and ad serving solutions, today announced that the company has closed a $9 million credit facility from TD Bank, America’s Most Convenient Bank. The proceeds from the financing will be used to fund strategic acquisitions and support initiatives that further accelerate the company’s rapid growth.
In 2011, Extreme Reach achieved 300% year-over-year growth, exceeded aggressive profitability goals, and became the first company to combine TV ad distribution and online video ad serving on a single video platform. The company intends to use the TD Bank credit facility to support initiatives and acquisitions that leverage and expand its industry-leading cross-media position. The company’s aggressive plans for 2012 include the introduction of new integrated solutions that will seamlessly tie TV and online video advertising even closer together by eliminating some of the industry’s most costly cross-media hurdles and steps for brands and their agencies.
“TD Bank’s investment in Extreme Reach is a validation of our aggressive growth trajectory,” stated Nancy Lazaros, CFO of Extreme Reach. “It’s a clear recognition of our success to date and an indicator of their confidence in our bold plans for the coming year.”
“We’re committed to working closely with our clients to understand their business so that we can develop customized financial solutions that meet their needs,” said Mathew L. Coyne, Vice President, Commercial Lending Relationship Manager, TD Bank. “We’re proud to partner with Extreme Reach in helping to facilitate this leading company’s continued success and strategic growth objectives.”
About Extreme Reach
Extreme Reach is the leading provider of video advertising management, ad delivery and ad serving solutions that span all video media. The company’s unique pure-digital ad delivery network is the world’s largest for video advertising. It directly connects more than 2,000 advertisers and agencies with hundreds of production houses and more than 17,000 media outlets. The Extreme Reach video platform unifies video advertising campaigns by simplifying their management, distribution, serving and tracking across all video media, including: TV, web, out-of-home and mobile. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Los Angeles, Detroit, Dallas, Toronto, Seattle and Louisville. For more information, visit the Extreme Reach website: extremereach.com.