Skip to content

Extreme Reach Named a 2012 “Cool Vendor” by Leading Analyst Firm


Media Contact:
Konajilo Luseni Barrasso
Makovsky + Co.
[email protected]

Video Advertising Solutions Provider Named a
Cool Vendor in Latest Media Report

NEEDHAM, MA, April 27, 2012Extreme Reach, Inc., a leading provider of video ad distribution and ad serving solutions, today announced it has been selected as a “Cool Vendor” by Gartner, Inc. in the 2012 Cool Vendors in Media report.

Designed to bring to light new and innovative vendors, products and services, the report emphasizes how Extreme Reach has streamlined the delivery and management of video advertising across TV and the Web, as well as other video media channels, and its rapid revenue growth since its 2008 inception. The company’s recent acquisition of Spotlight Business Affairs, a leading talent rights management company, is also noted, as Extreme Reach has further simplified video advertising workflows by integrating talent and rights compliance with the ad delivery process.

“As the video advertising landscape converges, it is critical to modernize the way video ads are delivered to media and audiences, so advertisers and agencies can unify and simplify every aspect of video ad campaigns across media. We believe this honor is a testament to our innovation and success in helping clients streamline workflows, connect partners, and reduce costs across screens,” said John Roland, CEO of Extreme Reach. “We’re very pleased that Gartner has selected Extreme Reach as a 2012 ‘Cool Vendor’.”

About Extreme Reach
Extreme Reach is the leading provider of video advertising distribution, ad serving and talent & rights management solutions that span all video media. The company’s network seamlessly connects over 2,000 advertisers and agencies with more than 1,000 commercial production houses and 18,000 media destinations across the U.S. and Canada, including every major broadcast network and all of the top websites. The Extreme Reach video platform simplifies the execution of ad campaigns across video media and is the industry’s only platform that integrates both TV and online video advertising. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, Dallas, Seattle and Louisville.

For more information, visit the Extreme Reach website:

About Gartner’s Cool Vendors
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.