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Extreme Reach Infographic Highlights Opportunities and Challenges of Talent & Rights as TV Ads Move Online

Ad Industry and SAG AFTRA Negotiate New Contract for April 1

New York, NY — March 29, 2016Extreme Reach, the enterprise cloud platform that helps advertisers distribute, serve and manage TV and video campaigns, has created an infographic that shines a light on the talent behind TV ads and the challenges that arise when those commercials are used online.

Extreme Reach’s “Talent Behind Great Ads” infographic is available for download at:

  • Extreme Reach estimates that 1/3 of all video ads running online are out of compliance with talent contracts
  • Cost to advertisers for video ads running out of compliance online is estimated at $75 million per year
  • Nearly $1.5 billion in compensation was paid to advertising talent in 2015
  • 766,1989 different brand TV ads ran in 2015

The importance of properly compensating the talent behind the TV and Video ads, combined with the millions in fees that brands spend each year due to the difficulty of tracking online use, make Extreme Reach’s new TRUST Tag™ solution more relevant than ever. By adding one free- to-use, industry-standardized, ad tag to each video, advertisers have instant visibility into all placements (and talent & rights) wherever that creative roams online. Considering that Extreme Reach already manages talent and rights compliance for 90% of the world’s brands, advertisers can rest assured that they are in good company.

About Extreme Reach
Extreme Reach is a cloud-based enterprise platform for the brand advertising ecosystem with core technology essential for seamless activation of TV and Video campaigns and the management of talent and rights. Thousands of brands and agencies, including all of the Ad Age 100, look to Extreme Reach to activate, measure and optimize TV and video advertising campaigns in one platform. The Extreme Reach platform connects and simplifies workflows and unifies analytics. Extreme Reach is headquartered in Needham, Mass., with offices in 20 cities worldwide. For more information, visit

Media Contact:
Sandy Drayton
VP, Corporate Communications
[email protected]