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Extreme Reach Crew Services Makes Three Executive Additions — Deep Experience of New Leadership Sets Company Up For Accelerated Growth

Extreme Reach Crew Services Makes Three Executive Additions

Deep Experience of New Leadership Sets Company Up For Accelerated Growth

BURBANK, CA – April 20, 2017 – Extreme Reach Crew Services, an Extreme Reach company and a leading provider of Employer of Record (EOR) payroll services to the entertainment and advertising industries, today announces three additions to its executive team. Adam Batchelor and Chris Woodruff have been hired to serve as VP of Operations and VP of Development, respectively. Chris Waters, who has been with the company for four years, has been promoted to VP of Client Services. They represent a team whose extensive experience and customer focus are widely known and trusted in the industry.

“This new team is leading the fastest growing company in the entertainment payroll and employer of record industry,” said Tim Conley, COO and Co-Founder of Extreme Reach. “They have both the industry experience and the technical expertise to serve clients throughout the entire production cycle as an engaged partner, not simply a vendor. In a marketplace dominated by very large players, Extreme Reach Crew Services offers a level of customer service and innovation second to none.”

The new roles are:

  • Adam Batchelor, VP of Operations, previously served as Chief Operating Officer of Ease Entertainment Services. In his new position with Extreme Reach Crew Services, Batchelor will be responsible for managing the expansion of the division’s operations.
  • Chris Waters, VP of Client Services, has been with Extreme Reach Crew Services for four years as Director of Client Services. In this new role Waters will be overseeing the division’s growing and diverse roster of clients.
  • Chris Woodruff, VP of Development, was previously VP of Software Development at Entertainment Partners. With Extreme Reach Crew Services, Woodruff will be responsible for scaling the company’s products.

Extreme Reach Crew Services introduced an Hours-to-Gross timecard calculator that has been very well received by clients. It is an industry-first that provides fast and easy digital calculations for crew payroll from anywhere in the world via a simple Internet connection. This paperless system is accessible to crew via their mobile devices, and is widely used on sets, in offices, and in locations around the world. The product is battle-tested in the field, and after nearly a decade of deployment with thousands of users, it has evolved into a highly sophisticated yet still simple-to-use system. Batchelor, Waters and Woodruff will be building on the success of this client-facing product as they continue to develop new solutions to move the industry forward.

About Extreme Reach Crew Services

For decades, Extreme Reach Crew Services, formerly PES Payroll, has been an industry leader in Employer of Record payroll services, health services, innovative technology solutions & personalized customer service. The company assumes the role of employer of record for freelance workers in the entertainment industry such as cast, crew, and support departments, as well as staff. As an Employer of Record (EOR), Extreme Reach Crew Services is responsible for administrative obligations such as complex payroll calculation, issuance of paychecks, benefits management, ACA compliance management, the submission and management of worker’s compensation claims, and unemployment insurance. The Company addresses payroll paperwork, taxes, deductions and crew and performer union benefits contributions in all 50 states and Canada. For more information visit

About Extreme Reach

In addition to being the third largest Employer of Record (EOR) in the US, Extreme Reach, the parent company of Extreme Reach Crew Services, offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide. For more information, visit