Extreme Reach and Mediaocean Announce Exclusive Partnership to Streamline TV Campaign Execution
By Sandy Drayton |
Tech to Tech Integration Linking Media Buying to Campaign Execution Brings Widespread Benefits to Advertising Industry
New York, NY (November 15, 2016) – Extreme Reach, the leading cloud technology platform for TV & Video ad workflow and Talent & Rights management, and Mediaocean, the leading global media software provider, announced today an exclusive partnership that connects media planning and buying with the serving of creative assets to all intended destinations.
Agencies have historically struggled with disjointed, manual processes between TV media teams who are responsible for deciding which advertisements to run on which stations and the creative and trafficking teams who create ads and work with networks to ensure ads meet technical specifications of agencies and broadcasters.
Extreme Reach’s enterprise platform will integrate with Mediaocean Spectra platform for TV planners and buyers, automating these formerly labor-intensive manual processes and closing the key informational and operational gaps between media and trafficking teams.
“Our partnership with Mediaocean marks an exciting step in our ongoing mission to streamline overly complex, manual processes that cause major headaches for brands and their agencies,” said John Roland, CEO of Extreme Reach. “In a win-win for all parties, errors are reduced, obstacles are removed, and team members are freed from many manual tasks that distance them from more strategic work.”
“Partnering with Extreme Reach will enable agencies to execute advertising campaigns with greater effectiveness. This is foundational for targeted, optimized TV advertising,” said Bill Wise, CEO of Mediaocean.
With the vast majority of agencies, advertisers, broadcasters and publishers, including the Ad Age 100, currently working with both Extreme Reach and Mediaocean, this partnership will have a positive impact across the advertising industry. The integration of Extreme Reach into Mediaocean’s Spectra is scheduled to be completed early in 2017.
About Extreme Reach
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide.
Mediaocean is the world’s leading media software company that automates every aspect of the advertising workflow – from planning, buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms power $125 billion in global media budgets, have unmatched reach and bridge traditional and digital media. Mediaocean serves more than 80,000 users across agencies, advertisers, broadcasters and publishers worldwide. The company employs 800 people worldwide and is part of the Vista Equity Partners portfolio of software companies. Mediaocean is headquartered in New York with ten offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.