Extreme Reach and AdMore Partner to Power Programmatic TV
By Sandy Drayton |
New Alliance and Video Asset API Speed Creative Execution of TV Buys
New York, NY —August 31, 2016 — Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand TV and Video ads, today announced a partnership with AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates. Through Extreme Reach’s Video Asset API, agencies and clients now have access to cutting edge technology that speeds the activation of campaigns and guarantees asset quality across AdMore’s programmatic TV advertising platform.
Extreme Reach is the acknowledged market leader in TV and video ad workflow and Talent & Rights management. Over 5,000 new ads are uploaded into the company’s cloud platform on a daily basis. Its new Video Asset API provides simple, permissions-based access to the largest repository of brand ads and all associated rights. AdMore offers leading advertisers and agencies proprietary technology to integrate trusted third-party data measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns.
“We’re delighted to partner with AdMore to power Programmatic TV at scale,” said John Roland, CEO, Extreme Reach. “Programmatic TV allows advertisers and agencies to buy audience at scale and in milliseconds. However, when it comes to actually executing the same campaign by locating the commercial and securing the talent and rights, that process could take days and sometimes weeks. Our Video Asset API accommodates all of this and operates in milliseconds to work in real-time with media transactions.”
“This API integration with Extreme Reach creates efficiency in the workflow process and validates our ongoing commitment to having machine to machine exchanges in place across our platforms,” said Brendan Condon, President AdMore and REVshare. “Our television media partners, and our advertising clients who trust us with the all important oversight of their campaign assets, have assurance of the highest quality controls in place so their own scheduling and planning systems are never compromised. “This added capability to our platform positions us even further ahead of our competitors.”
Connecting with Extreme Reach’s Video Asset API is a simple, turn-key process. AdMore’s brand and agency clients and broadcast partners will benefit immediately from this partnership.
About Extreme Reach
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide. For more information, visit extremereach.com.
A division of Cannella Media LLC, AdMore boasts relationships with more than 1,200 local broadcast stations, cable systems, syndicators and networks. AdMore and its sister unit REVShare are the largest long-form and short-form performance-based media platforms in North America. AdMore offers top advertisers and agencies proprietary technology to integrate trusted third-party data including Nielsen measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns. REVShare has specialized in direct-response advertising since 1992 and is one of the industry’s recognized leaders in short-form cost-per-action TV and interactive digital delivery. The two units were acquired by Cannella Response Television in January 2016 and, together, form Cannella Media, LLC based in Burlington, WI with offices in New York, Milwaukee, Los Angeles and Temecula, CA. For more information, visit www.AdMore.tv.