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Apple, Nike and Spike Jonze Among the Gold Honorees at the shots Awards Ceremony in London

7th annual program honors agencies, directors, producers and others for exceptional creative work across digital TV, videos, content and more

Needham, MA – October 25, 2018 – shots, the international source of news, trends and inspiration for advertising creative, announced the winners of its annual shots Awards for exceptional creative work. Now in its seventh year, and the first following the acquisition of shots by Extreme Reach’s Source Creative, the award program drew hundreds of entries from agencies, production companies, visual effects and editing houses located around the world.

 “The 2018 shots Awards once again showcased the best, most creative work, people and companies from across the global advertising industry,” said Danny Edwards, Editor of shots. “Our international array of judges did a fantastic job of choosing the best from an already brilliant shortlisted bunch and the Awards night was a great celebration of those choices. shots is excited to now be a part of the Extreme Reach family and we already have plans to make the Awards an even more international and inclusive event while also further focusing our attention on what shots is all about; fantastic ideas, brilliantly executed.”

The winners, selected by an esteemed jury comprised of creatives, agency executives, directors and other international industry luminaries, represent the best, most creative and innovative work in 21 categories across digital advertising, TV commercials, music videos, branded content and more. The following honorees received Gold awards, the highest in the competition. The full list of winners and their submissions, including those receiving Silver and Bronze, can be found at

Best Use of Music in a Commercial: Apple Welcome Home
Agency: TBWA\Media Arts Lab; Production: MJZ, Los Angeles; Director: Spike Jonze

Best Use of Sound Design in a Commercial: Nike Nothing Beats a Londoner
Agency: Wieden+Kennedy, London; Production Company: Riff Raff Films, London; Director: Megaforce

Best Use of Animation in a Commercial: BBC One The Supporting Act
Agency: BBC Creative, London; Production: Blinkink at Blink, London; Director: Elliot Dear

Branded Entertainment of the Year – One-off project: Liberty Global A Report of Connected Events
Agency: Nuna9, London; Production: PostPanic, Amsterdam; Director: Mischa Rozema

Branded Entertainment of the Year – Series: Tourism Australia Dundee: The Son Of A Legend Returns Home
Agency: Droga5, New York; Production: Revolver/Will O’Rourke & Biscuit Filmworks; Director: Steve Rogers

Music Video of the Year: Childish Gambino, This Is America
Record Company: RCA; Production: Doomsday Entertainment, Los Angeles; Director: Hiro Murai

Charity/PSA Campaign of the Year: The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney; Production: FINCH, Sydney; Director: Brett Ludeman

Online Commercial of the Year – Up to and Including Two Minutes: ICRC Hope
Agency: Sra. Rushmore, Madrid; Production: Blur Films, Madrid; Director: James Rouse

Online Commercial of the Year – Over Two Minutes: Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles; Production: MJZ, Los Angeles; Director: Spike Jonze

Best Use of Emerging Technology: USC Shoah Foundation The Last Goodbye
Agency: Here Be Dragons, Los Angeles; Production: MPC, Los Angeles; Directors: Ari Palitz, Gabo Arora

Television Commercial of the Year – Up to and including 60 seconds: Tide It’s A Tide Ad
Agency: Saatchi & Saatchi, New York; Production: Rattling Stick, Los Angeles; Director: Traktor

Television Commercial of the Year – Over 60 seconds: Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London; Production: Riff Raff Films, London; Director: Megaforce

New Director of the Year
Charlotte Regan

Director of the Year
Spike Jonze MJZ

Production Company of the Year
MJZ, Los Angeles

Agency of the Year
adam&eveDDB, London

Production Service Company of the Year
Radioaktive Film, Kiev

Editing House of the Year
Final Cut, Los Angeles

Editor of the Year
Joe Guest Final Cut

Best Audio Company
750mph, London

VFX Company of the Year
MPC, London

The Source Creative team looks forward to expanding its celebration of outstanding ad creative by introducing the shots Awards in other global regions in the coming years.

About Source Creative

Source Creative is a division of Extreme Reach. Its family of brands includes Source, Slate and shots, each of which provides tools and inspiration for the creative advertising industry. For its brand, agency and production team subscribers, Source provides a huge, continuously updated database of commercials from around the world, with full credits. Slate, built for talent in front of and behind the camera, is the easy way to manage, present and pitch their work from one cloud location. shots, the long-time leader in global editorial coverage of the ad creative community, is well-known for its annual awards and events. Acquired in 2018, shots is the newest member of the Source family.

About Extreme Reach

Extreme Reach (ER) revolutionized the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape.

The company proudly serves the best and biggest brands, agencies, production companies, media destinations, performers and rights owners. With over 200,000 registered users and nearly four million creative assets in its care, ER connects the creative flow between the buy and sell sides of the advertising ecosystem.