A Guide to Better Ad Creative Asset Management
By Melinda McLaughlin |
“Video ad serving is ad delivery. It’s just different than the process for linear TV delivery,” says Dan Brackett, ER’s CTO. Read this Q&A to understand why the two became siloed and, most importantly, how brands and agencies can benefit from aligning video ad serving and TV ad delivery.
Explore the journey of ad creative, from the moment a master file is ready to when all assets are prepared and formatted for a campaign launch. Learn how to optimize creative asset workflow for speed and efficiency.
Why do today’s technology-driven efficiencies apply only to the media-buying side of the equation? Dan Brackett, ER’s CTO, explains and shares a simple solution for bridging media and creative.
Preparing creative assets to activate a single ad campaign across linear TV and IP-based channels (e.g., digital video, video-on-demand, over-the-top content, connected TV, programmatic TV) is a nightmare when siloed solutions are involved. Now there’s a better way. Take a look behind the scenes to understand where the problems lie and how to avoid them.
And for a free process-mapping exercise and ideas for workflow improvement, reach out and we’ll be in touch. Contact us to learn how we can set you up for success!