Video Ad Execution Has a Big Problem
By Melinda McLaughlin |
It’s the most basic principle in advertising — creative and media rely on each other. Each process – that of media buying and that of filling that time with the right ad – should move at the same speed and without friction. Unfortunately, the unspoken truth today is that they do not and the fallout takes the form of wasted spend, late campaign starts, hefty Talent & Rights usage penalties and sheer exhaustion of agency teams. At Extreme Reach, we operate at the center of TV, Video and Talent & Rights so we see the full extent and ramifications of the problem. So we solved it. It’s so simple that you literally start tomorrow without making any change in vendors or partners.
Read more in an open letter to the video advertising industry from our CEO and Co-Founder, John Roland. We look forward to streaming with you.