Extreme Reach Q2 2017 Video Benchmarks show dramatic improvement in viewability, completion and time spent metrics for video ads.
New report from Extreme Reach shows dramatic improvement in viewability, completion and time spent metrics for video ads Needham, MA – July 27, 2017 – Extreme Reach, a cloud technology platform [...]
What can White Walkers, Dragons & Seven Kingdoms teach advertisers?
The transition to HTML5 brings more security and efficiency to the advertising ecosystem. That's good news for advertisers, publishers, agencies and consumers.
Advertisers are increasingly discovering that the same techniques that help video ads succeed can help TV continue to innovate as well.
An industry-wide snapshot of how consumers engage with video ads.
Studies show that teenagers in the US are addicted to their smartphones. They love them so much, in fact, that according to recent research seven out of 10 teens spend more than three hours per [...]
Metrics for Video ads served by Extreme Reach Q1-Q3 of 2016 reveal key trends in the industry.