Video Ad Execution Has a Big Problem

It’s the most basic principle in advertising — creative and media rely on each other. Each process – that of media buying and that of filling that time with the right ad – should move at [...]

What is Programmatic TV?

We recently took a deep dive into the topic of programmatic advertising, offering insight into how technology and data-driven approaches are changing – and enhancing — the way advertisers [...]

TV vs. Video Advertising—Who’s Ahead?

For the past few years, many advertising observers have suggested that TV ad spending was on the decline. Advertising companies like Facebook and Google were moving aggressively to capture more [...]