What can White Walkers, Dragons & Seven Kingdoms teach advertisers?
What does the next decade of TV advertising look like? And how will your organization fit in? To help answer this question, we’ve devoted our second issue of Altogether Current to “The Future of [...]
Advertisers are increasingly discovering that the same techniques that help video ads succeed can help TV continue to innovate as well.
TV and Video advertising are simultaneously rivals for revenue and powerful complements to one another. How have each of these channels matured, separately and together, and what can each learn [...]
Social video advertising is the perfect complement to TV ads during the big game.
Game day isn't only about the action on big screens in our living rooms. Smart advertisers know that both TV and video advertising play a role in capturing consumer interest on Super Bowl Sunday [...]
August 2016 marked an important moment for the advertising industry: it was the month Facebook, one of the world’s biggest advertising platforms, started fighting back against ad blocker [...]