Workflow is one of a handful of challenges holding back the video advertising industry. Understand why the IAB identifies it as a key issue.
The size and scale of these two behemoths could have big implications for how TV and digital ads are bought, sold and measured.
Extreme Reach Q2 2017 Video Benchmarks show dramatic improvement in viewability, completion and time spent metrics for video ads.
What can White Walkers, Dragons & Seven Kingdoms teach advertisers?