Streaming TV and media company Roku, has announced a new service for advertisers that allows them use the same style of demographic audience data for digital ad buys that they use with linear TV [...]
An industry-wide snapshot of how consumers engage with video ads.
Studies show that teenagers in the US are addicted to their smartphones. They love them so much, in fact, that according to recent research seven out of 10 teens spend more than three hours per [...]
Live-focused digital streaming is poised to create powerful new opportunities for video advertisers.
Can TV bundles provide scale and reach for advertisers?
YouTube’s new six-second video ad format is designed to be a complement to 15- and 30-second spots. Here are a few key takeaways for marketers.