OUR WORLD IS A PRODUCTION
XR’s global technology platform simplifies the advertising ecosystem and delivers unified data at scale across content, delivery, and entertainment production. We manage creative assets globally and power data and insights that drive incremental ROI.
![XR Extreme Reach global technology company](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/659ce16b5e45ff8c2805d9aa_Source%20Box.png)
content analytics
production services
rights management
content library
content delivery
content optimization
roi
Source helps global brands and their agencies manage the intricate, time-sensitive logistics of ad campaigns.
![A work team discussing something shown on a laptop.](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/658e23fe9b464cf5d5aa7f38_planning-computer.jpg)
Spotlight helps producers and studios operate on the front foot of efficiency with tech forward solutions and world class service.
payroll
accounting tools
labor relations
residuals
production incentives
aca
vendor payments
business affairs
rights management
![Global technology platform](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/659859fe2cfe77bfb81c5ed6_source-globe.jpg)
Source helps global brands and their agencies manage the intricate, time-sensitive logistics of ad campaigns.
content analytics
production services
rights management
content library
content delivery
content optimization
roi
![Top view of a woman rigging a softbox over a photography flash umbrella.](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/658e1d17d4f84423cb467ef0_DTS_Behind_The_Camera_by_Shauna_Summers_76%20(1)%202.jpg)
Spotlight helps producers and studios operate on the front foot of efficiency with tech forward solutions and world class service.
payroll
accounting tools
labor relations
residuals
production incentives
aca
vendor payments
business affairs
![Glitch-style portrait of a woman repeated horizontally. She is lit by a strong red light and the background is dark black.](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/658e215a3d98b9ecd5c34e76_lady-in-holo.jpg)
ABOUT US
We’re a technology partner and consultancy in one
uniting the fragmented dependencies of advertising and film production onto a single AI-assisted platform.
![Artistic portrait of a person, their face in darkness apart from speckled lights dancing across their face.](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/658e23fe9b464cf5d5aa7f4f_portrait-face-lights.jpg)
Our expertise allows us to help you from ideation to outcome, across a number of services:
![A work team discussing something shown on a laptop.](https://assets-global.website-files.com/658df13e30c7ba090f5bea65/658e23fe9b464cf5d5aa7f38_planning-computer.jpg)