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2017 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend that shows no sign of slowing. Here are three reasons why:

Three challenges that remain to be solved to help connected TV reach its full potential.

Three key takeaways for the ad industry from CES 2018.

Here are three reasons why 2017 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend that shows no sign of slowing.

While the landscape for TV advertising is certainly undergoing change, it remains a critical tool for marketers of consumer brands.

Three thoughts for advertisers as SVOD services gain greater adoption.

What does the next decade of TV advertising look like? And how will your organization fit in? To help answer this question, we’ve devoted our second issue of Altogether Current to “The Future of [...]

New innovations from companies like Sling TV are helping Programmatic buying gain traction with TV advertisers.

The future of the streaming video experience for advertisers is evolving rapidly in three key ways.

60% of U.S. households now own a connected TV device, yet advertising on CTV accounts thus far for only 1% of total U.S. ad spend. Three key factors need to be addressed in order for advertisers [...]