Issue #2 of Altogether Current: “The Future of TV Advertising”

By Sandy Drayton  | 

What does the next decade of TV advertising look like? And how will your organization fit in? To help answer this question, we’ve devoted our second issue of Altogether Current to “The Future of TV Advertising.” Drawing upon the collective knowledge of dozens of the advertising and media industry’s top news outlets, and combined with original analysis, we investigate some of the most pressing issues facing the industry today, including:

  • How are consumers’ TV viewing habits changing due to technology?
  • What technologies and strategies will help advertisers reach TV viewers in the future?
  • What kinds of innovations will make it easier for TV advertisers to make their campaigns more engaging and interactive?
  • How will TV advertising change as more viewers move toward digital video?
  • What changes are happening with TV audience measurement techniques to understand new digital viewing habits?
  • How will consumers’ “multi-screen” viewing habits impact the longstanding TV “upfront” process?

How will the TV advertising sector evolve in the years ahead? While there’s no crystal ball that gives our industry 20/20 foresight, looking at trends in viewing habits, advertiser spending data, commentary from industry insiders and ad unit performance brings to light the challenges and opportunities facing agencies and buyers today.

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