Issue #2 of Altogether Current: “The Future of TV Advertising”
By Sandy Drayton |
What does the next decade of TV advertising look like? And how will your organization fit in? To help answer this question, we’ve devoted our second issue of Altogether Current to “The Future of TV Advertising.” Drawing upon the collective knowledge of dozens of the advertising and media industry’s top news outlets, and combined with original analysis, we investigate some of the most pressing issues facing the industry today, including:
How will the TV advertising sector evolve in the years ahead? While there’s no crystal ball that gives our industry 20/20 foresight, looking at trends in viewing habits, advertiser spending data, commentary from industry insiders and ad unit performance brings to light the challenges and opportunities facing agencies and buyers today.