As the world joins forces to fight the coronavirus pandemic, the advertising industry is likewise stepping up. Trade organizations are providing valuable resources to help in many ways – from sharing data and insights, helping brands adapt to the new world order and using their platforms to bring all parts of the ecosystem together with their sights set on a getting through this crisis and paving the way for a successful future. Here’s a look at how three noteworthy organizations are lending a hand.
Association of National Advertisers
The ANA’s homepage is chock full of content related to the crisis: virtual events, on demand videos, webinars and marketer-focused articles. And today marks the launch of an industry-wide movement driven by the Ad Council in conjunction with the ANA, Google and other industry leaders to amplify a simple message: #StayHome. Save Lives. The campaign aims to help change behavior, particularly among 18- to 34-year-olds, and slow the spread of COVID-19. Check out ER’s support for this important message on Twitter, Facebook, LinkedIn and Instagram, and look for the roof icon sitting atop many logos as the industry rallies behind this effort.
The Ad Council
In addition to spearheading the above campaign, the Ad Council has been leading the way in creating PSAs that provide critical messaging around topics including social distancing and mental health. They’ve partnered with federal government officials and health agencies and with top media networks and digital platforms who’ve given generously to be sure these messages reach audiences far and wide. ER is proud to support the Ad Council’s TV and digital PSAs by donating asset delivery through our AdBridge platform.
Interactive Advertising Bureau
As the crisis began to unfold in the US, the IAB was quick to issue a fervent plea to brands and agencies: Don’t block the news. While it’s completely natural under normal circumstances for marketers to show caution about placement of their ads in news content, the IAB’s call to action stresses the importance of putting aside that instinct at this time. “America needs a vibrant, ad-supported news industry, and it has never needed it more,” wrote IAB President, David Cohen in an IAB blog published on March 24. He urged marketers to “open the floodgates of advertising dollars to support credible news sources. Don’t debate. Don’t delay. Do it now. The stakes are too high to do anything less.” On March 24, the IAB debuted its daily interview with an industry leader who shares data, insights and opinions on moving forward as an industry. The live stream at 2pm ET has become appointment viewing. An area of the IAB website is devoted to the good works happening throughout the digital advertising ecosystem to combat the virus and its repercussions.
At ER, we’re proud to be part of this amazingly creative industry that’s finding new and inventive ways to help one another move forward—without leaving home. Our team is with you and ready to help in any way we can. Stay well!