Today, we’re excited to announce that Extreme Reach is among the first 100 companies approved for participation in the TAG Registry, the Trustworthy Accountability Group’s verification process created to promote a new level of transparency and fight digital advertising-related crime. The standard sets a new benchmark for quality in the digital advertising supply chain, certifying each partner’s commitment to fight fraud, reduce ad-supported piracy, block malware, and increase transparency.
Extreme’s Reach’s membership in the TAG Registry underscores the company’s own efforts to increase transparency and fight against “bad actors” in the world of digital advertising. Even before being named a member of this new initiative, Extreme Reach has been building a new standard of excellence for ad partners, helping them monitor digital campaign indictors like ad viewability, non-human traffic and brand safety standards. These filtering functions have only grown in importance as more advertisers demand sophisticated audience measurement tools and more automated buying methods like programmatic have grown in popularity.
As noted in the TAG press release, a variety of the advertising industry’s biggest players came together to help make the standard a reality. TAG was launched as a collaboration of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB). The TAG Registry process, powered by top-tier monitoring and risk assessment firm Dun & Bradstreet, involves a rigorous review process and background check to verify companies as legitimate participants in the digital advertising industry.
For details on the process and a full list of companies, read TAG’s press release.