Extreme Reach Named a Finalist in the Cynopsis Digital Model D Awards
By Sandy Drayton |
We’re excited to share the news that Extreme Reach’s TRUST Tag™ has been named a finalist in the “Best Digital Video Ad Platform” category of the 2016 Cynopsis Digital Model D Awards! Extreme Reach is building an entirely new model for how the advertising industry handles TV, Video and Talent & Rights for the digital age. By ensuring Talent & Rights compliance for video ads on every screen, our TRUST Tag provides a solution to a little known problem in the industry.
We estimate that brands spend more than $75 million every year on Talent & Rights fines and penalties because tracking the use of video ads online has proved to be an unmanageable task. Not any more! TV ads now travel wherever content flows — to every screen and every device. The TRUST Tag is a tiny piece of code that goes everywhere with the video asset. It pings our database in real-time to let brands and agencies know if their ad is in — or out of — compliance with Talent & Rights contracts.
The 4th Annual Model D Awards honor the best in online video content, advertising and talent — the people, technology and creativity that elevate the industry with state-of-the-art contributions. We look forward to celebrating with the illustrious group of finalists on November 4th.
Thank you Cynopsis Digital and congrats to our fellow finalists: Adobe, Boingo Wireless, Crackle, Innovid, and TubeMogul.