John Roland, Chairman and CEO of Extreme Reach, has been tapped to give a special presentation at TV of Tomorrow’s 10th Anniversary show, June 7th in San Francisco. The two day conference is a global gathering that draws hundreds of executives — including brands, agencies and content providers — working in the multiplatform television industry.
With a presentation titled: The TV Ads of Tomorrow Look Like the TV Ads of Yesterday, John will share trends and make the case that the more things change, the more they stay the same.
Has the creative side of TV advertising been wrongly swept up in the swirl of disruption facing the media side of the business today? Six-second Vine ads, vertical videos designed for Snapchat, interactive video ads, etc. may add shiny new “icing” to a campaign foundation, but make no mistake–the :15 and :30 second ad is, and will continue to be, the marketer’s crown jewel and most precious asset.