It’s safe to say that 2020 was a year unlike any other. To officially say goodbye to a very long year and happily welcome a new one, here’s a look at our top five most popular blog posts of the year. Topics include Gen Z, Gen Alpha, social media and the impact of the pandemic.
A Look at Social Media During Quarantine
During isolation, consumers relied on social media for health and safety updates, entertainment and a means of maintaining well-being by virtually interacting with family and friends. In fact, WhatsApp, Facebook and Instagram enjoyed a 40 percent mid-March usage spike as a direct result of the coronavirus. We looked at how platforms combatted the spread of misinformation and adapted to the new world order to hold consumer trust.
The Defining Characteristics of Generation Z
Strictly speaking, Gen Z are those born between the mid-1990s and early 2010s. This cohort already represents 40% of consumers worldwide and understanding Gen Z’s relationship to the online world—how they interact with each other and brands—is key to successfully marketing to them. We discussed the characteristics of Gen Z.
Meet Gen Alpha: Tiny Tech Titans with Big Brand Influence
They’re not even out of elementary school yet, but nevertheless, some of the world’s biggest brands are putting serious creative and marketing juice into courting the aptly monikered Alpha generation. Those born between 2010 and 2025—the first generation wholly of the 21st Century—are expected to be the most technologically literate, materially endowed and longest-living to ever inhabit the planet.
TikTok Finds Increased Success During Quarantine
Since its US debut, TikTok has enjoyed a steady rise in popularity. During the first quarter of 2020, TikTok had been downloaded over 2 billion times—more than any other app during a single quarter period. We examined three main factors that caused the TikTok boom.
What Do Millennials and Gen Z’s Want from Brands During the Covid Crisis?
Millennial and Generation Z consumers were keenly aware of how brands were responding to the coronavirus crisis. A study from Dentsu Aegis made an even greater effort to understand consumers’ needs and helped marketers navigate the shifting landscape. The study highlighted key differences between generations regarding their expectations for brands during the pandemic.
As we look forward to the future and what 2021 may bring, many of these topics remain relevant. Are there issues and trends you’d like us to cover this year? Please get in touch with us at [email protected].