Consumers Are Spending 19% More Time Watching Video Ads
By Sandy Drayton |
Our newly released video benchmark data for Q2 2017 shows a significant increase in consumer response to video advertising versus Q2 2016. The numbers also point to an increasing advertiser focus on mobile. Viewability, completion rates and time spent metrics have all increased year over year.
Taken together, these figures are a signal of the industry’s commitment to improving the ad experience across every screen and device.
View our full report of Q2 Video Benchmarks