Are Live Ads Making A Comeback?

Two big brands, Snickers and Hyundai, are planning to air live ads during Super Bowl LI, a first for the biggest advertising event of the year. Adam Driver, of Star Wars fame, will star in the [...]

Video Ad Execution Has a Big Problem

It’s the most basic principle in advertising — creative and media rely on each other. Each process – that of media buying and that of filling that time with the right ad – should move at [...]

What is Programmatic TV?

We recently took a deep dive into the topic of programmatic advertising, offering insight into how technology and data-driven approaches are changing – and enhancing — the way advertisers [...]