OUR VISION

To Power the World’s Video Advertising

Extreme Reach is the only enterprise technology designed distinctly to bring together the TV and Video advertising workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform.

It all started with the idea that one platform, one process and one partner could make brand advertising easier to activate everywhere.

For many years, we’ve worked tirelessly to create technology that singlehandedly manages, deploys and tracks TV and Video ads across every screen. At the very same time, our platform and teams manage the complex Talent & Rights that go along with those ads, wherever they play.

But we are more than just technology.

We are over 800 team members, passionate about putting our customers first. We serve the world’s biggest brands, their agencies, thousands of post-production houses, TV and Video media destinations and the talent community.

It’s your story.
We make sure it gets seen in all the right places.

We recognized many years ago putting a great television ad to work across any video screen was going to require re-imagination and a unification of two very different processes in order for brands and their agencies to realize the promise of holistic, screen-agnostic media strategies.

As experts in each distinct process, we saw that as our responsibility. And frankly, streamlining the process to make our customers more successful is at the core of our company and team DNA.

We will never stop inventing new ways to help teams everywhere succeed. But we are proud, right now, to bring you the industry’s only start-to-finish cloud software for flawlessly activating brilliant ads across any screen.

And we think that’s altogether better for everyone.

The Extreme Reach management team includes the original co-founders and diverse additions across the board. They share an excitement and optimism about the future of the advertising industry.

Tim Hale Chief Talent Officer
As our Chief Talent Officer, Tim oversees Talent Payment, Rights Management and Business Affairs solutions for our clients. With over 20 years in advertising, Tim has worked on flagship campaigns for McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft. Tim founded Spotlight Business Affairs, Inc. in 2000, which was acquired by Extreme Reach in 2012.
Melinda McLaughlin Chief Marketing Officer
As the Chief Marketing Officer, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement. Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing as TV and video advertising rapidly converge in a content everywhere world.

Michael Greiner Chief Financial Officer
As our CFO, Michael is in charge of the company’s global financial operations. He has over 20 years of financial and operational expertise accrued from several blue chip companies, including: Vistaprint N.V., General Electric, Bausch + Lomb, Wyeth and Deloitte & Touche. In his last role, Michael had global responsibility at Vistaprint across Treasury, Tax, Financial Systems, Controllership and SEC Reporting, Internal Audit and Corporate Real Estate.
Patrick Hanavan Chief Client Officer, Co-Founder
As Chief Client Officer, Patrick oversees the company relationships and enterprise solutions for the world’s biggest brands, holding companies and agencies. With more than 20 years of advertising, strategic sales and sales service experience, Patrick has helped hundreds of thought leaders at Fortune 100 companies transform the way they activate and execute their advertising campaigns.

Dan Brackett Chief Technology Officer, Co-Founder
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development leadership, Dan is known for developing transformative advertising technology solutions.
Tim Conley Chief Operating Officer, Co-Founder
As the COO of Extreme Reach, Tim oversees the company’s operations in every market. Prior to co-founding Extreme Reach, Tim served as SVP of Third Screen Media (TSM), one of the earliest and largest mobile ad networks. He has a stellar 15-year track record of driving revenue and business growth in the advertising industry.

John Roland Chief Executive Officer, Co-Founder
John is the Chairman and CEO of Extreme Reach. He’s been a senior software executive in the advertising technology industry for more than 15 years, including 7 years as the President & COO of FastChannel Network, Inc. He co-founded Extreme Reach in 2008 with the vision to power all the world’s video advertising.

In 2013, Extreme Reach was selected to the Inc. 500, which represents the fastest growing private companies in America, and today is a one quarter billion dollar enterprise with more than 800 employees. In 2016 Extreme Reach was named by Forbes one of the Top 100 private cloud companies in the world and included on the magazine’s inaugural Cloud 100 list. Considered a thought leader in the industry, John has presented at high-profile industry events and authored articles on the topic of video advertising. John’s book entitled ”My Silent Partner“ provides a roadmap for entrepreneurs building their businesses.

Our People and Culture

We started with no money, no customers, no product and no revenue just 8 years ago. Then we were 10 people, then 30 and now we are over 800 strong!

Our team members continue to be the key to the company’s success and amazing growth.

We share a passion for the business and we enjoy unrivaled resources. Our shared purpose each day is to make ourselves indispensable to each other and the people we serve. Ask any of our customers and they’ll tell you – we genuinely care and we will do anything, at any hour, to help them succeed.

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