Video and TV advertising are a powerful combination for brand campaigns. Three new stats demonstrate that their convergence is increasing and providing advertisers with the benefits of scale and [...]
Ensuring a high-quality video ad experience for consumers is key to a successful video ad campaign and having the right systems and partners in place significantly reduces the guesswork involved.
The changing viewing habits of young adults presents a challenge for advertisers. Here are a few ways to get creative with media plans in order to find those viewers.
The Interactive Advertising Bureau’s recent Programmatic Summit in Los Angeles brought together hundreds of advertising industry experts who discussed topics including programmatic, cross-device [...]